#1
26th April 2016, 04:12 PM
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Rural Marketing Notes for MBA
Can you provide me the notes/syllabus for Rural Marketing subject MBA (Marketing) - IV Semester of Pondicherry University (A Central University) Directorate of Distance Education?
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#2
26th April 2016, 04:14 PM
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Re: Rural Marketing Notes for MBA
The syllabus for Rural Marketing subject MBA (Marketing) - IV Semester of Pondicherry University (A Central University) Directorate of Distance Education is as follows: Unit - I Rural Economy - Rural - Urban disparities-policy interventions required – Rural face to Reforms - The D evelopment exercises in the last few decades. Unit - II Rural Marketing - Concept and Scope - Nature of rural markets - attractiveness of rural markets - Rural Vs Urban Marketing - Characteristics of Rural consumers – Buying decision process - Rural Marketing Information System - Potential and size of the Rural Markets. Unit - III Selection of Markets - Product Strategy - Product mix Decisions – Competitive product strategies for rural markets. Unit - IV Pricing strategy - pricing policies - innovative pricing methods for rural markets - promotion strategy - appropriate media - Designing right promotion mix – promotional campaigns |
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