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8th November 2012, 01:16 PM
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Join Date: May 2012
Re: Free MBA Notes Marketing

You are looking for the notes of MBA marketing .

Here I am giving you some contents of notes :
Marketing :

Kotler says “ Marketing is a human activity that directed to satisfy human wants and needs through exchange process”

A main objective of marketing is to create customer value.
Marketing usually involves an exchange between buyers and sellers or between other parties.
Marketing has an impact on the firm, its suppliers, its customers, and others affected by the firm’s choices.
Marketing frequently involves enduring relationships between buyers, sellers, and other parties.
Processes involved include “creating, communicating, delivering, and exchanging offerings.”

Below I am giving you a attachment of marketing notes you can download this and see your notes.
Attached Files
File Type: doc MBA Marketing notes.doc (248.0 KB, 93 views)


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