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24th September 2014, 07:55 AM
Super Moderator
Join Date: Apr 2013
Re: Uk Chartered Institute Of Marketing Definition Of Marketing

Hello Harry, as you want information about the Uk Chartered Institute Of Marketing.
The information is as follows:-
The Chartered Institute of Marketing is a UK-based professional association with 40,000 members.
CIM offers professional development to marketing practitioners and publishes a monthly magazine.

Definitions of Marketing:-
The Chartered Institute of Marketing (CIM) defines marketing as: “The management process which identifies, anticipates,
and supplies customer requirements efficiently and profitably”.

The American Marketing Association (AMA), defines marketing as: “The process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives”.

Kotler, Armstrong, Saunders and Wong, (2001:5), define marketing as: “A social and managerial process by which individuals and
groups obtain what they need and want though creating and exchanging products and value with each other.”

Foundation Certificate in Marketing
Marketing Principles
Customer Communications
CIM Certificate in Professional Marketing
Integrated Communications
Customer Experience
Digital Marketing
CIM Diploma in Professional Marketing
Strategic Marketing
Mastering Metrics
Driving Innovation
Digital Strategy
CIM/CAM Diploma in Digital Marketing
Marketing and Consumer Behaviour
Digital Marketing Essentials
Digital Marketing Planning

The Chartered Institute of Marketing
Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH,
United Kingdom ‎

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