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1st February 2013, 02:17 PM
Super Moderator
Join Date: May 2012
Re: Course Material of International Marketing, Rural Marketing

As per your requirement here I am uploading a document file having the Course Material of International Marketing, Rural Marketing. The content of the attachment is as following:

Broadly rural marketing incorporates the marketing of agricultural products, rural industries products and services of many kind. The trade channels for different types of commodities available in rural areas areas private, cooperatives, processors, regulated markets and state agencies. In no sense, a social cluster or village economy as at whole can, be developed without effective and efficient rural marketing. Very little attention has been paid in the planning era towards the development of rural marketing. In fact marketing is a dynamic state of affairs and is part and parcel of the whole economy. Thus production and marketing are the two facets of a coin. Rural marketing constitutes the nerve centre of rural development activities.

Rural marketing is a two way marketing process. The content now encompasses not only marketing of products which flow to rural areas, but also products which flow to urban areas from rural areas. So a broad definition of rural marketing is concerned with the flow of goods and services from urban to rural arid vice-versa. In addition, it also include the marketing in the rural areas.

Remaining syllabus is in the attachment click on it….
16th August 2013, 02:17 PM
Junior Member
Join Date: Aug 2013
Re: Course Material of International Marketing, Rural Marketing

I also need the material.. Which is the best college for international management..

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