Study Material for IBPS Specialist Officer Marketing

Hello, I want to know the details of the Study Material for IBPS Specialist Officer Marketing. Please provide me.

[Kiran Chandar]

Hello, here I am providing you the details of the Study Material for IBPS Specialist Officer Marketing as under:

Study Material for IBPS Specialist Officer Marketing
Computer Science & Information Technology (Paperback) by Kiran Prakashan

IBPS – CWE Specialist Officer Recruitment Exam Success Master (English) 4th Edition (Paperback) by Experts Compilation Arihant

IBPS – CWE Specialist Officer Bharti Pariksha Success Master 4th Edition (Paperback) by Experts Compilation Arihant

IBPS – CWE Specialist Officer 101 Speed Tests – Agriculture Officer / Marketing Officer / IT Officer (English) 1st Edition (Paperback) by Disha Experts

IBPS Specialist Officers CWE SPL – 3 Marketing Officer Exam Practice Work Book (Paperback) Kiran Publication

IBPS – CWE 2014 Specialist Officer Finance & Chartered Accountants (Scale 2) (English) 6th Edition (Paperback) by G K Publication

IBPS – CWE (4) Specialist Officer (Scale 1) Online Exam 2016: With Solved Paper 2014 (English) 5th Edition (Paperback) by Arihant Experts

IBPS CWE SPL – 4 Specialist Officers / Marketing Officer Online Exam Professional Knowledge Practice Work Book 2015 by Kiran Prakashan

Bank Specialist Marketing Officer Common Written Exam. (English) (Paperback) by Koli, Lal Upkar Prakashan

IBPS-CWE Specialist Officer Bharti Pariksha Success Master (H) by Arihant Expert

Syllabus:
Social Media Marketing

Marketing using online communities, social networks, blog marketing etc is called the social media marketing.
Direct Marketing

If the company directly reaches to the customers on a personal basis (ex : phone calls, private mailings, etc) rather than raditional channel of advertising (like TV, Newspapers, etc) then that type of marketing is called the
Direct Marketing.

Types: There are number of types in direct marketing, Some of them are……
Direct Mail Marketing :

Advertising material sent directly to home and business addresses (This is the most common form of direct marketing)
Telemarketing :

It is the second most common form of direct marketing, in which marketers contact consumers by phone.
Email Marketing :

This type of marketing targets customers through their email accounts (you might have observed them in your e mails too)
Indirect Marketing

Distributing a particular product through a channel that includes one or more resellers is called Indirect Marketing (simply we can say that telling about our product indirectly)