Marketing Books for IBPS Specialist Officer

Hi I would like to have the lists of the books which can be referred for the Marketing topic for the specialist officer recruitment through IBPS Examination?

[sumit]

IBPS Specialist Officer exam is one of the imperative focused bank exam which is being connected for by numerous candidates. IBPS SO Marketing exam will contain every one of the inquiries from advertising and some from inclination and thinking part which is similarly critical.

The lists of the books which can be referred for the Marketing topic for the specialist officer recruitment through IBPS Examination are as mentioned below:

IBPS CWE Specialist Officer Recruitment Exam Success Master

IBPS (CWE) Specialist Officers’ Guide

Quantitative Aptitude by R.S. Aggarwal

IT Specialist Officer Exam: Complete Book by Chandresh Agrawal

IBPS Bank Specialist Officers: Common Written Exam (CWE) Guide 1 Edition by R Gupta

IBPS CWE (IV) Specialist Officer Cadre Marketing Officer Scale-I (Old Edition) Paperback – 12 Dec 2014 by Arihant (Author).

Kiran’s IBPS Marketing Officer Online Exam CWE SPL – VI Professional Knowledge Practice Work Book – English



IBPS Specialist Officer Marketing Question Paper (2012)

1. The stages of the product life cycle in chronological order is:
1. Introduction, growth, maturity, decline
2. Introduction, growth. maturity, stagnation, decline
3. Introduction, maturity, decline
4. Introduction, maturity. stagnation, decline
5. None of these
2. The key to competitive advantage is_differentiation.
1. Position
2. Product
3. Conformance
4. Customer Consulting
5. None of these
3. The functions of the distribution (marketing) channel are
1. To gather market information/to promote and spread persuasive communications/physical proximity to consumer/matching the buyers’ needs/negotiate and settle the final price.
2. To provide the consumers with the required technical information about the products /physical distribution to consumers /acquire and use funds for financing the channel/intermediaries provide the deposit or buy the goods on cash basis./Assume the risk of carrying out the channel tasks.
3. To bring the product ownership to the final buyer.
4. both 1 and 2
5. None of these
4. Which of the following is not a “market follower” strategy?
1. Counterfeiter
2. Adapter
3. Initiator
4. Cloner
5. None of these
5. ___is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.
1. Email marketing
2. Cyber squatting
3. Web scraping
4. Web spidering
5. None of these
6. Features of channels of banking are
1. Intangibility/inseparability from the seller/variability in customer expenses
2. Perishability and non-storability/personal contacts with clients
3. Banking services have no physical and personal channels of distribution.
4. Combination of (1) and (2)
5. None of these
7. The client of advertising agent is called:
1. Customer
2. Major
3. Corporate
4. Account
5. None of these
8. The components of Promotion mix are-
1. Advertising; a paid form of non-personal promotion/personal selling; personal presentation to prospective clients.
2. Sales campaign to encourage sales/public relations; for building good relations with clients/direct marketing; is making direct connect with individual customers.
3. Sampling and coupons
4. Both 1 and 2.
5. None of these.
9. What are the main features of Marketing System (MIS)?
1. Creation of master plan for information flow,coordination between functional departments and specialist executives,future orientation for anticipating and preventing marketing problems and solving them.
2. Facilitation for developing decisions in planning, organizing ,controlling and initiating.
3. Decision making,organising and controlling the major activities of the business and initiating action.
4. All of the above.
5. None of these.
10. ____ include medical specialist and legal advisors.
1. Speciality services
2. Speciality products
3. Primary services
4. Secondary services
5. None of these