Marketing BITS for IBPS Specialist Officer

Could you please give here sample questions for Marketing officer stream of IBPS Specialist Officer exam ?

[sumit]

As you requires I am here giving you sample questions for Marketing officer stream of IBPS Specialist Officer exam.

IBPS Specialist Officer exam Sample paper Marketing officer stream:

1.Focus of Marketing activity is always on __

(1) Consumer’s need
(2) Producer’s need
(3) Government need
(4) Taxable need
Answer: Consumer’s need

2. Which of the following is not a service offered by retailers?
(1) Limited service
(2) Self service
(3) Quality service
(4) Full service
(5) Quantity service
Answer: Quality Service

3.Marketing research explores the possibility of selling a ___ product into a market.

(1) New
(2) Old
(3) Traditional
(4) Searched
(5) FMCG
Answer: FMCG

4. Acts related to Trade mark came into existence in
(1) 1958
(2) 1959
(3) 1962
(4) 1970
(5) 1990
Answer: 1958

5.Taxes levied by a nation on goods bought outside its borders and brought in are called

(1) import duties
(2) export duties
(3) export tariffs
(4) import tariffs
Answer: Import Tarrifs

6.Indirect marketing is the same as ______
(1) On site selling
(2) Using a smart-phone
(3) Viral-marketing
(4) Advertisements
(5) Online marketing
Answer: Online Marketing

7.”Deciding what is to be done in future” is called –

(1) Planning
(2) Plan
(3) Plane
(4) Plain
(5) Please

Answer: Planning

8 All the merchant middlemen who purchase and sell in large quantities are called –

(1) Wholesaler
(2) Retailers
(3) Businessman
(4) Merchant
(5) Middlemen
Answer: Wholesaler

9 Implementation of Marketing program is more important than –
(1) Preparation of marketing programme
(2) Removal of marketing programme
(3) Subdivision of marketing programme
(4) Addition of marketing
Answer: Preparation of marketing programme
10.Low response rate is a problem associated with which contact method?
(1) Personal interview
(2) Telephone
(3) Online surveys
(4) Mail
(5) All of these
Answer: Online Surveys have the lowest response rates.

11. A new law has been passed stating that no actor would be

allowed to shoot beyond twelve hours in a day and those

who ......... this norm would henceforth be ......... for it.

(a) followed, punished

(b) accompanied, reprimanded

(c) flouted - penalized

(d) defied, applauded

(e) obeyed, disciplined

12. The newly-opened restaurant at the District Centre ..............

to the tastes of people from all walks of life and one is likely

to find an .............. group there.

(a) appeals - archetypal

(b) panders - connoisseur

(c) caters - ecletic

(d) inhibits - diverse

(e) None of these13. Physicians may soon have _______ to help paralysed people

move their limbs bypassing the _______ nerves that once

controlled their muscles.

(a) instruments – detrimental

(b) ways – damaged

(c) reason – involuntary

(d) impediments – complex

(e) None of these

14. As _______ head of the organisation, he attended social

functions and civil meetings, but had no _______ in the

formulation of company policy.

(a) hypothetical-vote

(b) titular-voice

(c) nominal-competition

(d) former-pride

(e) None of these

15. The perpetual spinning of particles is much like that of a top,

with one significant difference, unlike the top, the particles

have no need to be wound up, for . ............. is one of their

............. properties.

(a) revolution- radical

(b) rotation- intrinsic

(c) motion- intangible

(d) acceleration- hypothetical

(e) None of these
16. According to the passage, for which of the following reasons

did Fortinet conduct the survey on a group of graduate

employees in their early twenties?

(A) As this group represents the future decision makers

(B) As this group represents the first generation who

entered the workforce with a better understanding of

sophisticated gadgets

(C) As this group represents the first generation to enter

the workplace expecting that they can use their own

devices for work purpose

(a) All (A), (B) and (C) (b) Only (C)

(c) Both (A) and (C) (d) Only (A)

(e) Only (B)

17. Which of the following is not true about BYOD?

(a) BYOD enables employees to access enterprise network

from anywhere and anytime

(b) Due to evolution of BYOD trend the 9am - 5pm model

of working solely from office has become outdated

(c) Recent research has confirmed that BYOD boosts

organisational productivity

(d) The concept of cloud computing facilates the BYOD

trend

18. According to the passage, why would the decision to

embrace BYOD prove dangerous to smaller financial

businesses?

(a) Their employees have poor knowledge about their

devices which in turn pose a threat to the confidential

data of the organisation

(b) Their employees are more vulnerable to misplacement

of devices

(c) They may lack mature IT strategies and policies required

to protect confidential data

(d) They cannot afford to deal with damage liability issues

of employee-owned devices

(e) Their employees have a tendency to change jobs

frequently19. According to the passage, the expectation of younger

employees that they should be allowed to use their own

devices in the workplace, entails which of the following risks?

(A) Younger employees may deliberately transfer

confidential data of their companies to rivals if they are

not allowed to use their own devices for work purpose

(B) Younger employees may strongly feel like leaving the

company if it presents usage of own device and join

some other company that does not have such stringent

policies

(C) Younger employees may consider flouting company

policy prohibiting usage of their own devices in the

workplace or for work purposes

(a) Only (C) (b) Only (B)

(c) Both (A) and (C) (d) Only (A)

(e) All (A), (B) and (C)

20. According to the findings of the survey conducted by

Fortinet, why do majority of employees prefer using their

own devices for work purpose?

(a) As they often find that the devices provided by the

company lack quality

(b) As they have access to their favourite applications

while working

(c) As majority of them believe that output doubles when

they use their own devices for work purpose

(d) As handling data from their own devices reinforces

their sense of responsiblity

21. What is/are the author’s main objective(s) in writing the

passage?

(A) To break the myth that BYOD promotes employee

efficiency and organisational productivity

(B) To suggest ways to control subversion across levels

of corporate chain of command

(C) To throw light upon the fact that employees even after

knowing the risks involved, prefer to use their own

devices for work purpose mostly for personal benefits

(a) Both (A) and (C) (b) All (A), (B) and (C)

(c) Only (C) (d) Only (A)

(e) Only (B)

Directions (Qs.22-23): Choose the word which is most similar in

meaning to the word printed in bold as used in the passage.

22. Heralded

(a) Suspected (b) Publicised

(c) Dragged (d) Objective

(e) Benefit

23. Outweigh

(a) Control (b) Venture

(c) Perish (d) Determine

(e) SurpassDirections (Qs.24-25): Choose the word which is most opposite

in meaning to the word printed in bold as used in the passage

24. Embrace

(a) Contradict (b) Disobey

(c) Curtail (d) Reject

(e) Obscure
25. Subversion

(a) Compliance (b) Sanity

(c) Popularity (d) Destabilisation

(e) Clarity

Here is the attachment.