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9th August 2016, 03:36 PM
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Join Date: Mar 2013
Re: IBPS Specialist Officer Marketing Syllabus

The syllabus for the post of Specialist Officer of IBPS or Institute of Banking Personnel Selection with special reference for Marketing Officer is as follows:

Syllabus for Written Test

Most General Format-

Maximum Marks: 200

Time Allowed: 120 Minutes (2 Hours)

The above tests except the Test of English Language will be available bilingually, i.e. English and Hindi.

Sections:

Professional Knowledge - 75 Marks
English Language - 25 Marks
Quantitative Aptitude - 50 Marks
Reasoning Ability - 50 Questions

Professional Knowledge

Syllabus for Marketing

Marketing Mix (4-Ps of Marketing)
Brand Management
Services Marketing (Additional 3-Ps i.e. People, Process & Physical Evidence )
IPR (Intellectual Property Rights i.e. copyrights, trademarks, patents)
Marketing Strategy (Horizontal, Vertical, Backward)
Corporate Social Responsibility
Business Ethics
Brief knowledge of Retail Management

IBPS specialist officer English syllabus:

Topic No. of Questions
Reading Comprehension 10
Spot the Error 10
Sentence Correction 5
Sentence Completion 5
Fill in the Blanks 5
Para jumbles 5
Cloze Test 5

IBPS specialist officer aptitude syllabus:

Topic No. of Questions
Data Interpretation-Pie Chart 5
Data Interpretation-Line Graph 5
Data Interpretation-Table Chart 5
Data Interpretation-Caselets 5
Number Series
(Finding Wrong Number) 5
Data Sufficiency 5
Geometry and Mensuration 3
Profit and Loss 3
Time, Speed & Distance 1
Boats and Stream 1
Partnership 1
Mixtures and Alligations 1
Simple and Compound Interest
Miscellaneous 10

IBPS specialist officer reasoning syllabus:

Topic No. of Questions
Critical Reasoning 10
Linear Seating Arrangement 5
Circular Seating Arrangement 5
Data Sufficiency 5
Syllogisms 5
Ordering and Ranking 5
Double Lineup 5
Input/output 5
Scheduling 5

IBPS Specialist officer general awareness syllabus:

Refer latest current affairs, general knowledge, banking awareness and other impotent current issued in India and the rest of the world.


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