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4th September 2020, 07:47 PM
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Cluster University BA Marketing Management 3rd Sem CUSTOMER RELATIONSHIP MARKETING Syllabus

Cluster University BA Marketing Management 3rd Sem CUSTOMER RELATIONSHIP MARKETING Syllabus

CLUSTER UNIVERSITY OF JAMMU
SYLLABUS – SEMESTER 3RD (CBCS) – B.A MARKETING MANAGEMENT
(SKILL ENHANCEMENT COURSE)
COURSE CODE : 1MMGSE0302 Page | 1
(EXAMINATION TO BE HELD IN 2017, 2018 AND 2019)
TITLE: CUSTOMER RELATIONSHIP MARKETING
COURSE CODE : 1MMGSE0302 CREDITS : 04
DURATION OF EXAMINATION TOTAL: 100 Marks
MINOR TEST : 01 Hour MINOR TEST: 20 Marks
MAJOR TEST : 2.5 Hours MAJOR TEST: 80 Marks


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