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15th July 2018, 05:31 PM
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Re: Syllabus For Retail Marketing Of Barkatullah University

I want the syllabus of Retail Marketing Management of MBA IV sem of Barkatullah University so can you provide me?
  #3  
15th July 2018, 05:31 PM
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Join Date: Aug 2012
Re: Syllabus For Retail Marketing Of Barkatullah University

I am providing you the syllabus of Retail Marketing Management of MBA IV sem of Barkatullah University

Barkatullah University MBA IV sem Retail Marketing Management syllabus

Elective Retail Marketing Management

RETAIL CONCEPTS AND PRACTICES

Course No. : FEL-RTLM 01
Max. Marks (Ext. Exam) : 80
Min. Pass Marks : 32

Objective :- To enable students to identify and understand thesignificance of retailing in the
current business environment, develop guidelines tobuild a retailing business, after
studying retail organizations design, structure, location factors and space
management.
Course Contents :-
Unit 1 : Introduction to retail management, The concept of retailing, Nature and Scope,
Functions of Retailers, Planning and Forecasting inretailing.
Unit 2 : Indian and Global Retail Environment. The evolutionof retail in India, the rise of
the retailer, challenges and changes impacting retail development in India.
Unit 3 : Types of Retail Stores, Retail Models and theories of retail development, the future
of retailing.
Unit 4 : Organization design and structure in Retail, Retail formats, HR management in
Retail.
Unit 5 : Space Management, Factors, Affecting Store Location, Layout and Design.

SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:
Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks
.
SUGGESTED READING :

1. Retailing management by Swapna Pradhan, Tata McGrawHills.
2. Retailing management by Suja R. Nair, Himalaya Publication.
3. Retailing management by Gibson G. Vedamani, Jaico Books.
4. Retailing management by Roger Cox, Paul Britain, Pearson
Education.

MARKETING CONCEPTS IN RETAIL MANAGEMENT

Course No. : FEL-RTLM 02
Max. Marks (Ext. Exam) : 80
Min. Pass Marks : 32

Objective :- To enable students to understand the relevance ofconcepts of marketing in retail
management and also realize the importance of customer relationship management
in retailing.
Course Contents :-
Unit 1 : Segmentation, Targeting, Positioning and consumer behaviour in retail marketing,
pricing policies and techniques.
Unit 2 : Merchandise Management, Retail Merchandising, Mercantile Planning and its
process, buying systems, tools used for mercantile functions, evaluating mercantile
performance.
Unit 3 : Supply chain management in retailing, management of service and quality in
retailing.
Unit 4 : Retail Marketing mix, Retail communication mix, Role of advertising, Sales
promotion, Public relations and Personal selling inretailing.
Unite 5 : Customer relationship management in retailing, building and sustaining
relationships in retailing, Servicing the retail customer.
SCHEME OF EXAMINATION:
Total Marks : (Internal 20, External 80) = 100 marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks

SUGGESTED READING:

1. Retail marketing management by David Gilbert, Pearson Education.
2. Marketing management by Philip Kotler.
3. Retailing by J. Barry Mason and David J. Burns.
4. Retail management by Ronald W. Hasty and James Reardon.

RETAIL STRATEGIES AND OPERATIONS

Course No. : FEL-RTLM 03
Max. Marks (Ext. Exam) : 80
Min. Pass Marks : 32

Objective :- To enable students to understand the functioning of retail operations and
management of stores by relevant retail strategies after appropriate market
research, to further understand the financial aspect of retail management.
Course Contents :-
Unit 1 : Retail stores operations. Mall management, setting objectives for retailers
performance, Management of retail brand.
Unit 2 : Retail strategies, Retail marketing strategy, Finance and location strategies for
retailing.
Unit 3 : Market research for retail management, Trading areaanalysis Research before and
after setting up a retail store.
Unit 4 : Retail management information system, Information gathering and processing,
Application of I.T. to retail management.
Unit 5 : Financial aspects of retail, Retail audit and measures of performance evaluation.

SCHEME OF EXAMINATION:

Total Marks : (Internal 20, External 80) = 100 marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks
Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks
SUGGESTED READING :
1. Retail management, a Strategic Approach by Berman Barry, Evans Joel R., Pearson
Education.
2. Retail management by Michael Levy, Tata McGraw Hills.
3. Retail management by Chetan Bajaj, Rajnish Tuli & Nidhi Shrivastav.
4. Retailing by Robert Lusch, Patrick Dunne, South Western Publishing Co.

Contact-

University Institute Of Technology
Barkatullah University, Habib Ganj, Bhopal, Madhya Pradesh 462026
0755 249 1744


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