#1
7th May 2015, 03:40 PM
| |||
| |||
Syllabus For Retail Marketing Of Barkatullah University
I am doing certificate course in Retail Marketing (1st sem) from Barkatullah University and after one month I have Exam . I am looking for Syllabus of Retail Marketing according to Exam . Please provide me that syllabus and some last year paper so I will get confidence after solving it ..
|
#2
15th July 2018, 05:31 PM
| |||
| |||
Re: Syllabus For Retail Marketing Of Barkatullah University
I want the syllabus of Retail Marketing Management of MBA IV sem of Barkatullah University so can you provide me?
|
#3
15th July 2018, 05:31 PM
| |||
| |||
Re: Syllabus For Retail Marketing Of Barkatullah University
I am providing you the syllabus of Retail Marketing Management of MBA IV sem of Barkatullah University Barkatullah University MBA IV sem Retail Marketing Management syllabus Elective Retail Marketing Management RETAIL CONCEPTS AND PRACTICES Course No. : FEL-RTLM 01 Max. Marks (Ext. Exam) : 80 Min. Pass Marks : 32 Objective :- To enable students to identify and understand thesignificance of retailing in the current business environment, develop guidelines tobuild a retailing business, after studying retail organizations design, structure, location factors and space management. Course Contents :- Unit 1 : Introduction to retail management, The concept of retailing, Nature and Scope, Functions of Retailers, Planning and Forecasting inretailing. Unit 2 : Indian and Global Retail Environment. The evolutionof retail in India, the rise of the retailer, challenges and changes impacting retail development in India. Unit 3 : Types of Retail Stores, Retail Models and theories of retail development, the future of retailing. Unit 4 : Organization design and structure in Retail, Retail formats, HR management in Retail. Unit 5 : Space Management, Factors, Affecting Store Location, Layout and Design. SCHEME OF EXAMINATION: Total Marks : (Internal 20, External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks . SUGGESTED READING : 1. Retailing management by Swapna Pradhan, Tata McGrawHills. 2. Retailing management by Suja R. Nair, Himalaya Publication. 3. Retailing management by Gibson G. Vedamani, Jaico Books. 4. Retailing management by Roger Cox, Paul Britain, Pearson Education. MARKETING CONCEPTS IN RETAIL MANAGEMENT Course No. : FEL-RTLM 02 Max. Marks (Ext. Exam) : 80 Min. Pass Marks : 32 Objective :- To enable students to understand the relevance ofconcepts of marketing in retail management and also realize the importance of customer relationship management in retailing. Course Contents :- Unit 1 : Segmentation, Targeting, Positioning and consumer behaviour in retail marketing, pricing policies and techniques. Unit 2 : Merchandise Management, Retail Merchandising, Mercantile Planning and its process, buying systems, tools used for mercantile functions, evaluating mercantile performance. Unit 3 : Supply chain management in retailing, management of service and quality in retailing. Unit 4 : Retail Marketing mix, Retail communication mix, Role of advertising, Sales promotion, Public relations and Personal selling inretailing. Unite 5 : Customer relationship management in retailing, building and sustaining relationships in retailing, Servicing the retail customer. SCHEME OF EXAMINATION: Total Marks : (Internal 20, External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks SUGGESTED READING: 1. Retail marketing management by David Gilbert, Pearson Education. 2. Marketing management by Philip Kotler. 3. Retailing by J. Barry Mason and David J. Burns. 4. Retail management by Ronald W. Hasty and James Reardon. RETAIL STRATEGIES AND OPERATIONS Course No. : FEL-RTLM 03 Max. Marks (Ext. Exam) : 80 Min. Pass Marks : 32 Objective :- To enable students to understand the functioning of retail operations and management of stores by relevant retail strategies after appropriate market research, to further understand the financial aspect of retail management. Course Contents :- Unit 1 : Retail stores operations. Mall management, setting objectives for retailers performance, Management of retail brand. Unit 2 : Retail strategies, Retail marketing strategy, Finance and location strategies for retailing. Unit 3 : Market research for retail management, Trading areaanalysis Research before and after setting up a retail store. Unit 4 : Retail management information system, Information gathering and processing, Application of I.T. to retail management. Unit 5 : Financial aspects of retail, Retail audit and measures of performance evaluation. SCHEME OF EXAMINATION: Total Marks : (Internal 20, External 80) = 100 marks PATTERN FOR EXTERNAL EVALUATION: Sec. A : (Short Answers) 4 out of 8 4 x 8 = 32 Marks Sec B : (Essay type & case) 3 out of 5 3 x 1 6 = 48 Marks SUGGESTED READING : 1. Retail management, a Strategic Approach by Berman Barry, Evans Joel R., Pearson Education. 2. Retail management by Michael Levy, Tata McGraw Hills. 3. Retail management by Chetan Bajaj, Rajnish Tuli & Nidhi Shrivastav. 4. Retailing by Robert Lusch, Patrick Dunne, South Western Publishing Co. Contact- University Institute Of Technology Barkatullah University, Habib Ganj, Bhopal, Madhya Pradesh 462026 0755 249 1744 |
|