What Is Marketing Management

What do you mean by the Marketing Management?

[Arun Vats]

Marketing management is a business discipline concentrates on marketing techniques and the firm's marketing resources and activities.

Marketing management key concepts includes following techniques:
Product marketing
Pricing Distribution
Service
Retail
Brand management
Brand licensing
Account-based marketing
Ethics
Effectiveness
Research
Segmentation
Strategy
Activation
Management
Dominance
Marketing operations
Social marketing
Identity

Hello friend I am interested in Marketing Management course so please provide some details about this?

[Shaleen]

Hello brother as you asked for Marketing Management course so on your request I am providing it to you……

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Functions
Marketing Objectives
Planning
Organization
Coordination
Direction
Control
Staffing
Analysis and Evaluation

Course Outline
Part I. An Overview of Marketing Management

1. Marketing and Marketing Management Process
Marketing functions and their characteristics
Marketing’s role - facilitating exchange in society
Marketing institutions
Marketing culture
ess

2. The Strategic Role of Marketing
Corporate, business and marketing strategies – different issues at different organizational levels
Strategic decisions at the corporate and the business unit level
Marketing implications in business strategies

Part II. Market Opportunity Analysis

1. Analyzing the Marketing Environment
Characteristics of the marketing environment
Critical component of the marketing environment
Strategic environmental issue management

2. Consumer Markets and Buying Behavior
Consumers’ purchasing decisions
The high- and low-involvement decision-making process
Psychological, personal and social influences on consumer decision-making processes

3. Organizational Markets and Buying Behavior
Comparing organizational and consumer markets
Goods and services purchased by organizational buyers
Organizational buying behavior and decision–making processes
The importance and scope of organizational markets

4. Market Segmentation
Segmentation, Targeting, and Positioning
Managing segmentation process
Targeting strategies
Positioning decisions

5. Industry and Competitor Analysis
Identification of industry groups and potential competitors
The importance of individual competitor analysis

6. Marketing Research
Market research types and process
Market measurements
Absolute and relative market potentials

Part III. Developing Strategic Marketing Programs

1. Business Strategies, and Marketing Planning
The Marketing Planning Process
The fit between business and marketing strategies

2. Product Decisions
Product classifications
Product quality, branding and packaging
Servicing products
Product-line strategy decisions
The new product strategies

3. Pricing Decisions
Price setting process
Price strategies
Adapting price policies

4. Distribution Decisions
Managing distribution channels
Channels functions
Strategic distribution issues

5. Promotion mix decisions
Promotion programs
Advertising
Sales force management

Part IV. Implementing Business and Marketing Strategies

1. Business and marketing strategies implementation
Business and marketing strategies implementation issues
Strategy, structure and process
Marketing actions

2. Monitoring and Controlling Marketing Programs
The control process
The marketing audit