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21st December 2017, 11:01 AM
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Join Date: Aug 2012
Re: TNOU BBA Marketing Management

Tamil Nadu Open University was established in the year 2002 by the Government of Tamil Nadu for the introduction and promotion of Open Learning and Distance Education systems

About the Course :

The BBA in Marketing Management program at TNOU is designed to teach foundational concepts, like finance and accounting, and provide a core understanding of business and marketing-related fields. This program enables the students to have careers in advertising, marketing and public relations.

Duration : 3 year

Course Structure

First Year

Tamil [Or] Any one of the other Languages (Tamil/ Telugu/ Kannada/ Malayalam/ urdu/ French/ Hindi/ English)
Foundation in English
Principles of Management
Financial and Management Accounting
Business Communication

Second Year
Elements of Insurance
Managerial Economics
Marketing Management
Personnel Selling & Salesmanship
Product Management
Environmental Studies

Third Year
Sales & Distribution Management
Advertising & Sales Promotion
Services Marketing
Retail Marketing
Marketing Research


Eligibility Criteria
The student is eligible if he/she has a 10+2 or any equivalent qualification


Contact Details :
Tamil Nadu Open University
Address: 380, Anna Salai, Anna Nagar West, West Saidapet, Chennai, Tamil Nadu 600015
Phone: 088384 34868


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