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24th December 2015, 11:01 AM
Re: Marketing management lectures IITM

Hello sir this is sumit. I m looking for the syllabus of Marketing Management Lectures IITM
24th December 2015, 11:02 AM
Super Moderator
Join Date: Aug 2012
Re: Marketing management lectures IITM

Modules / Lectures
Introduction To The Study Of Consumer Behavior

Lecture 1 - Introduction to Consumer Behavior I
Lecture 2 -Introduction to Consumer Behavior II
Market Research and Consumer Behavior
Market Segmentation and Positioning
The Consumer Decision Making Process
Models Of Consumers
Psychological Influences on Consumer Decision Making
Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1)
Consumers Learning (6.2)
Personality, Self Concept and Self Image (6.3)
Consumer Perception, Risk and Imagery(6.4)
Consumer Attitudes (6.5)
Consumer Communication(6.6)
Sociological Influences on Consumer Decision Making
Consumer Groups(7.1)
Consumer Reference Groups(7.2)
Family and Family Life Cycle(7.3)
Social Class and Mobility, Lifestyle Analysis(7.4)
Culture, Sub-Culture and Cross Culture(7.5)
Consumer Behaviour, Psychological influences, Sociological influences, Consumer Decision Making(7.6)
Opinion Leadership(7.7)
Diffusion Of Innovation

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