#1
22nd June 2015, 08:02 AM
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Marketing management lectures IITM
My son has missed the Marketing management lectures of the Indian Institute of technology (IIT) Madras. so I am looking for the videos of it. will you please help me by giving the link to download the videos of Marketing management lectures of the Indian Institute of technology (IIT) Madras?
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#2
24th December 2015, 11:01 AM
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Re: Marketing management lectures IITM
Hello sir this is sumit. I m looking for the syllabus of Marketing Management Lectures IITM
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#3
24th December 2015, 11:02 AM
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Re: Marketing management lectures IITM
Modules / Lectures Introduction To The Study Of Consumer Behavior Lecture 1 - Introduction to Consumer Behavior I Lecture 2 -Introduction to Consumer Behavior II Market Research and Consumer Behavior Market Segmentation and Positioning The Consumer Decision Making Process Models Of Consumers Psychological Influences on Consumer Decision Making Consumers Needs & Motivation, Emotions and Mood, Consumer Involvement(6.1) Consumers Learning (6.2) Personality, Self Concept and Self Image (6.3) Consumer Perception, Risk and Imagery(6.4) Consumer Attitudes (6.5) Consumer Communication(6.6) Sociological Influences on Consumer Decision Making Consumer Groups(7.1) Consumer Reference Groups(7.2) Family and Family Life Cycle(7.3) Social Class and Mobility, Lifestyle Analysis(7.4) Culture, Sub-Culture and Cross Culture(7.5) Consumer Behaviour, Psychological influences, Sociological influences, Consumer Decision Making(7.6) Opinion Leadership(7.7) Diffusion Of Innovation |