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17th August 2014, 12:15 PM
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Join Date: Apr 2013
Re: What Is Societal Marketing

Societal Marketing is a marketing theory that is of the view that a company must make good marketing decisions after observing consumer wants, the requirements of the company and all the long term interests of the society.

Societal Marketing is actually an offshoot of the theory of Corporate Social Responsibility and sustainable development.

This theory urges companies to do more than having an exchange relationship with customers, to go beyond delivering products and work for the profit of the consumers and the society.

Societal Marketing concept



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