What Is B2B Marketing

I have completed my 12th with Commerce stream and heard about the Business-to-business marketing (B2B marketing) want to know more about this. Will you please tell me what is B2B marketing and strategies for this also provide details Salaries of Careers in B2b Marketing?

[Shaleen]

Business-to-business marketing (B2B marketing) involves the sale of one company’s product or service to another company.

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way.

Social media platforms have opened up two way conversations between businesses.

B2B Marketing strategies:

Hosting informational webinars
Setting up booths at popular industry tradeshows
Sending out email newsletters positioning your company as an industry expert
Maintaining an active, interactive social media presence
Attending industry networking events and building buyer relationship

Salaries of Careers in B2b Marketing

Marketing Manager
Entry level: $57,750
10 yrs. exp: $112,800

Sales Representative
Entry level: $26,970
10 yrs. exp: $52,440

Marketing Coordinator
Entry level: $40,520
10 yrs. exp: $54,000

B2B Brands:

Adobe
Allstate
AppDynamics
AT&T
BetterCloud
Blackboard
Brady Corporation
CA Technologies
CEB
Cisco
CommScope
Commvault
CSC
Datavail
Demandware
Dun & Bradstreet
Five9
GE Digital
Hootsuite
HubSpot
IBM Big Data
Intermedia
Jackson
John Wiley & Sons, Inc.
LeadMD
Lenovo
LinkedIn
Marketo
Microsoft Dynamics
Moz
Netskope
PeopleFluent
Phunware
PolyOne
Procore
Rockwell Automation
Salesforce
SAS
SCIEX
Shred-it
SnapApp
SolidFire
Spiceworks
Square
Thermo Fisher Scientific
Vertafore
Workiva
Zendesk
Zipcar
Zurich North America