B2b and b2c marketing

Hello sir I wan to know about B2b and b2c marketing so here can you please give me its details ?

[Shaleen]

Hey as per my idea B2b and b2c marketing both are different from each other so here I am giving you details of B2b and b2c marketing

B2b marketing

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

A business is sourcing materials for their production process, e.g. a food manufacturer purchasing salt.

A business needs the services of another for operational reasons, e.g. a food manufacturer employing an accountancy firm to audit their finances.

A business re-sells goods and services produced by others, e.g. a retailer buying the end product from the food manufacturer

B2B marketers generally focus on four large categories:

Companies that use their products, like construction companies who buy sheets of steel to use in buildings.

Government agencies, the single largest target and consumer of B2B marketing.
Institutions like hospitals and schools.

Companies that turn around and resell the goods to consumers, like brokers and wholesalers.

B2c Marketing


Business-to-customer marketing refers to the tactics and best practices used to promote products and services among consumers

Elements of B2C Marketing

Know your audience

Own your brand

Take advantage of user-generated content online

Take action to respond to negative feedback

Build brand loyalty