Syllabus For UGC NET Management Exam

Will you please provide the syllabus to prepare for UGC NET Exam in Management?

[Arun Vats]

Here I am providing the syllabus to prepare for UGC NET Exam in Management which you are looking for .

Unit 1
Advertising
Business Environment
Capital Budgeting
Cost-output relations
Infrastructure- Management and Policy
Macro –economics
Managerial Economics- Demand Analysis
Market structures
National Income Concepts
Pricing Theories
Production Function

Unit – II
Classical and Modern Theories of Organisational Structure
Organisational Design
Organisational Development
Skills and Roles in an organization
The concept and significance of organisational behaviour
Understanding and Managing individual behaviour personality –Attitudes, Learning, Motivation, Perception, Values
Understanding and Managing Group Behaviour – Communication, Interpersonal and group dynamics, Leadership, Managing change, Managing conflicts, Processes

Unit – III
Concepts and perspectives in HRM - HRM in changing environment
Human Resource – Objectives, Process, Techniques
Job analysis
Job Description
Selecting Human Resources- Induction, Training, Development
Dispute Resolution and Grievance Management
Exit policy and Implications
Industrial Relations and Trade Unions
Job Evaluation
Labour Welfare and Social Security Measures
Performance Appraisal and Evaluation
Potential Assessment
Wage Determination

Unit – IV
Capital Budgeting Decisions
Capital Structure and Cost of Capital
Dividend Policy
Financial Management – Nature, Scope
Long – Term and Short – Term Financing Instruments
Mergers and Acquisitions
Valuation Concepts and Valuation of Securities

Unit – V
Marketing Environment - Environment Scanning
Marketing Information Systems - Marketing Research
Branding and Packaging
Demand Measurement and Forecasting
New Product Development
Market Segmentation - Targeting and Positioning
Pricing Methods and Strategies
Product Decisions
Product Life Cycle
Product mix
Understanding Consumer and Industrial Markets
Advertising
Channel Management
Customer Relation Management
Evaluation and Control of Marketing Effort
Marketing of Services
New issues in Marketing
Personal Selling
Uses of Internet as a Marketing Medium
Vertical Marketing Systems

Unit – VI
Demand Forecasting for Operations
Determinants of Product mix
Faculty Location
Layout Planning and Analysis
Production Planning and Control
Production Scheduling
Role and Scope of Production Management
Statistical Quality Control
Time and Motion Study
Work measurement
Decision Theory
Duality
Inventory Control
Linear Programming
Markov Analysis
PERT / CPM
Queuing Theory
Role and Scope of Operations Research
Sensitivity Analysis
Transportation Model

Unit – VII
Correlation and Regression analysis
Probability Theory
Probability distributions - Normal and Exponential, Binomial, Poisson
Sampling theory - Large and small samples, Sampling distributions, t z, F, Chi – square tests, Tests of Hypothesis
Use of Computers in Managerial applications- Information systems, Internet and Internet – based applications, MIS and Decision making; System analysis and design, Technology issues and Data processing in organizations, Trends in Information Technology

Unit – VIII
Ansoffs Growth Vector
BCG Model
Competitor Analysis
Components of Strategy Formulation
Concept of Corporate Strategy
Industry Analysis
Porter’s Generic Strategies
Strategic Dimensions and Group Mapping
Strategies in Industry Evolution- Fragmentation, Maturity, Decline
Competitive Advantage of Nations
Competitive strategy and Corporate Strategy
Global Entry Strategies
Globalisation of Financial System and Services
Managing Cultural Diversity
Managing International Business
RTP and WTO
Transnationalization of World Economy

Unit – IX
Competencies and its development
Detailed business plan preparation
Innovation and Entrepreneurship
Managing small enterprises
Organisational Entrepreneurship
Planning for growth
Process of Business Opportunity Identification
Rehabilitation of Sick Enterprises
Sickness in Small Enterprises
Small business

Unit – X
Corporate governance and ethics
Ecological consciousness
Environmental ethics
Ethical issues and Analysis in Management
Ethical pressure on individual in organizations
Ethics and Management System
Gender issues
Personal framework for ethical choices
Social responsibilities of business
Value based organizations

Elective / Optional

Elective – I
Career Planning and Development- Career planning and development methods, Concept of career
Compensation and Benefits- Fringe Benefits, Human resource records and audit, Job evaluation techniques, Wage and salary administration
Employee Discipline- Causes and forms, Disciplinary action, Domestic enquiry, Importance
Grievance Management - Employee Welfare, Importance, Process and Practices, Social Security Measures
Industrial Relations –Causes, Dispute settlement machinery, Importance, Industrial conflicts
Human Resource Management ( HRM )- A diagnostic model, External and Internal environment, Forces and Influences, Functions, Objectives, Organizing HRM function, Significance
Recruitment and Selection - Placement and Follow-up, Recruiting methods, Selection procedure, Selection tests, Sources of recruits
Performance Appraisal System -Importance and Objectives, New trends in appraisal system, Techniques of appraisal system
Development of Personnel-Determining Needs, Evaluation, Methods of Training & Development programs
Trade Unions -Importance of Unionism, National Trade Union Movement, Union leadership
Collective Bargaining – Concept, New trends in collective bargaining, Pre-requisites, Process
Industrial Democracy and Employee Participation - Employee Participation (Objectives, Forms of Employee Participation)
Need for industrial democracy
Pre – requisites for industrial democracy
Future of Human Resource Management

Elective – II
Marketing - Concept, Different environments and their influences on marketing, Marketing mix, Marketing myopia, Nature and Scope, Understanding the customer and competition
Marketing Research- Basic Tools used in Data Analysis, Data Collection, Sources of Information, Structuring a Research Report
Marketing to Organisations - Segmentation Models, Buyer behaviour models, Organisational, buying process
Brands - Meaning and Role, Brand building strategies, Share increasing strategies
Advertising –Planning, Execution, Evaluation
Role and Relevance of Segmentation and Positioning
Static and Dynamic understanding of BCG Matrix and Product Life Cycle
Pricing concepts
Pricing methods
Pricing objectives
Basic and Augmented stages in New Product Developments
Promotion mix - Role and Relevance of advertising Sales promotion, Media planning and management
Test Marketing Concepts
Public Relations – Concept and Relevance
Analysis of business potential
Distribution channel hierarchy
Evaluation of performance of the channel members
Role of each member in the channel
Consumer Behaviour theories
Export Marketing
Sales Function
Structuring and managing marketing organisations
Wholesaling and Retailing

Elective – III
Nature and Scope of Financial Management - Capital budgeting decisions, Long – Term sources of finance, Pricing Theories, Risk analysis in capital budgeting, Risk and Return, Valuation Concepts, Valuation of Securities, Foreign exchange markets, Determination of exchange rates, Exchange risk measurement
Corporate risk management
Elements of Derivatives

Elective – IV
Emerging Opportunities for Global Business
Export promotion policies
India’s Foreign Trade and Policy
International financial environment - International Financial Management, Mergers and Acquisitions
International investment - International capital markets, International Credit Rating Agencies, Implications of the ratings
International marketing logistics - Organization of shipping services, International logistical structures, Marine cargo insurance, Export Documentation framework, Chartering practices
International Trade Block
Multilateral Environmental Agreements (MEAs)
Policy and performance of Export zones
Technology monitoring
Trade agreements with other countries
WTO and Multilateral trade agreements