IIM Ahmedabad Marketing Syllabus

Hi I want to do the Marketing course from the IIM Ahmedabad so can you please tell me that what are the syllabus or courses offered under the marketing ??

[Rajkumar Agarwal]

The Indian Institute of Management Ahmedabad is a public business school located in Ahmedabad, Gujarat, India.

Marketing Courses

PGP

The Area offers two compulsory courses in marketing in the first year of the Post-Graduate Program.

In the second year, the Area offers the following elective courses:

1. Advertising and Sales Promotion Management
2. Business to Business Marketing
3. Consumer Behaviour and Technology
4. Customer Based Business Strategies
5. Customer Relationship Management
6. International Business and Foreign Market Entry in BRIC Countries
7. Managing Customer Value Delivery
8. Managing Luxury Business
9. Market Research and Information Systems
10. Marketing Management in the World of High Technologies and Innovation
11. Neuroscience and Consumer Behaviour
12. Pricing
13. Seminar on Brand Management
14. Seminar on Retail Management
15. Sports Marketing
16. Strategic Marketing
17.Strategies for Digital Marketing and e-Business

PGPX

The Area offers compulsory and elective courses to PGPX.

Compulsory Courses

1. Assessing & Creating Customer Value
2. Delivering and Managing Customer Value

Elective Courses

1. International Marketing
2. Marketing Management in the World of High Technologies and Innovation
3. Professional Selling
4. Retail Management
5. Seminar on Customer Business Strategies
6. Strategic Marketing


FPM

The Area offers three courses to the first year FPM participants: Marketing Theory: Scientific Inquiry, Qualitative Method (tentative), Understanding Marketing Function and Marketing Strategy (tentative).

The Area offers nine courses to the second Year FPM participants: Behavioral Science Applications in Marketing, Seminar on Experimental Methods in Marketing, Qualitative Method (tentative), Seminar on Quantitative Models in Marketing, Mental Accounting, Pricing & Neuro Marketing, Structural Equation Modelling, Reading Seminar in Marketing Management, International Marketing Research and Training, Seminar on BOP (tentative).

AREA MEMBERS:


Primary Faculty Members

Prof. Abhishek <abhishek@iima.ac.in>
Prof. Abraham Koshy <akoshy@iima.ac.in>
Prof. Anand Kumar Jaiswal <akjaiswal@iima.ac.in>
Prof. Arindam Banerjee <arindam@iima.ac.in> (Chair)
Prof. Arvind Sahay <asahay@iima.ac.in>
Prof. Dheeraj Sharma <dsharma@iima.ac.in>
Prof. Piyush Kumar Sinha <pksinha@iima.ac.in>
Prof. Sanjeev Tripathi <sanjeev@iima.ac.in>
Prof. Soumya Mukhopadhyay <soumyam@iima.ac.in>


Secondary Faculty Members

Prof. Arnab Kumar Laha <arnab@iima.ac.in>
Prof. G Raghuram <graghu@iima.ac.in>
Prof. Sanjay Verma <sverma@iima.ac.in>
Prof. Saral Mukherjee <saralm@iima.ac.in>
Prof. Vasant Gandhi <gandhi@iima.ac.in>

Address:

Indian Institute of Management Ahmedabad

Vastrapur, Ahmedabad,

Gujarat 380015