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8th September 2015, 12:48 PM
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Re: Anna University Syllabus Pdf

As you want syllabus of MBA Program of Anna University Chennai Campus, so here is following syllabus:

Anna University MBA Syllabus
SEM I
BA8101 Accounting for Management
BA8102 Economic Analysis for Business
BA8103 Legal Aspects of Business
BA8104 Organizational Behaviour
BA8105 Principles of Management
BA8106 Statistics for Management
BA8107 Total Quality Management
BA8108 Written Communication

SEM II
BA8201 Applied Operations Research
BA8202 Business Research Methods
BA8203 Financial Management
BA8204 Human Resources Management
BA8205 Information Management
BA8206 Marketing Management
BA8207 Operations Management
BA8211 Data Analysis and Business Modeling Lab

SEM III
BA8301 Enterprise Resource Planning
BA8302 Strategic Management
E1 Elective I
E2 Elective II
E3 Elective III
E4 Elective IV
E5 Elective V
E6 Elective VI
BA8311 Professional Skill Development Lab
BA8312 Summer Training

SEM IV
BA8401 Business Ethics, Corporate Social and Governance Responsibility
BA8402 International Business Management
BA8411 Creativity and Innovation Lab
BA8412 Project Work

MARKETING – ELECTIVES
BA8001 Brand Management
BA8002 Consumer Behaviour
BA8003 Customer Relationship Management
BA8004 Direct Marketing
BA8005 Event Marketing
BA8006 Integrated Marketing Communication
BA8007 International Marketing
BA8008 Marketing Metrics
BA8009 Retail Management
BA8010 Rural Marketing
BA8011 Services Marketing
BA8012 Social Marketing

FINANCE ELECTIVES
BA8013 Banking Financial Services Management
BA8014 Corporate Finance
BA8015 Derivatives Management
BA8016 International Trade Finance
BA8017 Merchant Banking and Financial Services
BA8018 Mergers and Acquisitions
BA8019 Micro Finance
BA8020 Risk Management and Insurance
BA8021 Security Analysis and Portfolio Management
BA8022 Strategic Investment and Financing Decisions

Anna University MBA Syllabus
COURSE OBJECTIVES :
• Acquire a reasonable knowledge in accounts
• Analysis and evaluate financial statements
COURSE OUTCOME
• Possess a managerial outlook at accounts.
UNIT I FINANCIAL ACCOUNTING 12
Introduction to Financial, Cost and Management Accounting- Generally accepted accounting
principles, Conventions and Concepts-Balance sheet and related concepts- Profit and Loss
account and related concepts - Introduction to inflation accounting- Introduction to human
resources accounting.
UNIT II COMPANY ACCOUNTS 12
Meaning of Company -Maintenance of Books of Account-Statutory Books- Profit or Loss Prior to
incorporation- Final Accounts of Company- Alteration of share capital- Preferential allotment,
Employees stock option- Buy back of securities.
UNIT III ANALYSIS OF FINANCIAL STATEMENTS 12
Analysis of financial statements – Financial ratio analysis, cash flow (as per Accounting Standard
3) and funds flow statement analysis.
UNIT IV COST ACCOUNTING 12
Cost Accounts - Classification of manufacturing costs - Accounting for manufacturing costs. Cost
Accounting Systems: Job order costing - Process costing- Activity Based Costing- Costing and the
value chain- Target costing- Marginal costing including decision making- Budgetary Control &
Variance Analysis - Standard cost system.
UNIT V ACCOUNTING IN COMPUTERISED ENVIRONMENT 12
Significance of Computerised Accounting System- Codification and Grouping of Accounts-
Maintaining the hierarchy of ledgers- Prepackaged Accounting software.
TOTAL: 45+15 = 60 PERIODS
TEXT BOOKS
1. M.Y.Khan & P.K.Jain, Management Accounting, Tata McGraw Hill, 2011.
2. R.Narayanaswamy, Financial Accounting – A managerial perspective, PHI Learning, New
Delhi, 2011.
REFERENCES
1. Jan Williams, Financial and Managerial Accounting – The basis for business Decisions, 15th
edition, Tata McGraw Hill Publishers, 2010.
2. Horngren, Surdem, Stratton, Burgstahler, Schatzberg, Introduction to Management Accounting,
PHI Learning, 2011.
3. Stice & Stice, Financial Accounting Reporting and Analysis, 8th edition, Cengage Learning,
2010.
4. Singhvi Bodhanwala, Management Accounting -Text and cases, PHI Learning, 2009.
5. Ashish K. Battacharya, Introduction to Financial Statement Analysis, Elsevier, 2009
COURSE OBJECTIVES:
To introduce the concepts of scarcity and efficiency; to explain principles of micro economics
relevant to managing an organization; to describe principles of macro economics to have the
understanding of economic environment of business.
COURSE OUTCOMES:
Students are expected to become familiar with both principles of micro and macro economics.
They would also become familiar with application of these principles to appreciate the functioning
of both product and input markets as well as the economy.
UNIT I INTRODUCTION 8
The themes of economics – scarcity and efficiency – three fundamental economic problems –
society’s capability – Production possibility frontiers (PPF) – Productive efficiency Vs economic
efficiency – economic growth & stability – Micro economies and Macro economies – the role of
markets and government – Positive Vs negative externalities.
UNIT II CONSUMER AND PRODUCER BEHAVIOUR 13
Market – Demand and Supply – Determinants – Market equilibrium – elasticity of demand and
supply – consumer behaviour – consumer equilibrium – Approaches to consumer behaviour –
Production – Short-run and long-run Production Function – Returns to scale – economies Vs
diseconomies of scale – Analysis of cost – Short-run and long-run cost function – Relation between
Production and cost function.
UNIT III PRODUCT AND FACTOR MARKET 13
Product market – perfect and imperfect market – different market structures – Firm’s equilibrium
and supply – Market efficiency – Economic costs of imperfect competition – factor market – Land,
Labour and capital – Demand and supply – determination of factor price – Interaction of product
and factor market – General equilibrium and efficiency of competitive markets.
UNIT IV PERFORMANCE OF AN ECONOMY – MACRO ECONOMICS 13
Macro-economic aggregates – circular flow of macroeconomic activity – National income
determination – Aggregate demand and supply – Macroeconomic equilibrium – Components of
aggregate demand and national income – multiplier effect – Demand side management – Fiscal
policy in theory.
UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY 13
Short-run and Long-run supply curve – Unemployment and its impact – Okun’s law – Inflation and
the impact – reasons for inflation – Demand Vs Supply factors –Inflation Vs Unemployement
tradeoff – Phillips curve –short- run and long-run –Supply side Policy and management- Money
market- Demand and supply of money – money-market equilibrium and national income – the role
of monetary policy.
TOTAL: 60 PERIODS
TEXT BOOKS
1. Paul A. Samuelson, William D. Nordhaus, Sudip Chaudhuri and Anindya Sen, Economics,
19thedition, Tata McGraw Hill, New Delhi, 2010.
2. William Boyes and Michael Melvin, Textbook of economics, Biztantra, 2005.
3. N. Gregory Mankiw, Principles of Economics, 3rd edition, Thomson learning, New Delhi,
2007.
4. Richard Lipsey and Alec Charystal, Economics, 12th edition, Oxford, University Press, New
Delhi, 2011.
1. Karl E. Case and Ray C. fair, Principles of Economics, 6th edition, Pearson, Education
Asia, New Delhi, 2002.
COURSE OBJECTIVE:
To create the knowledge of Legal perspective and its practices to improvise the business.
COURSE OUTCOME:
Legal insight will be established in the business practices according to the situation of changing
environment.
UNIT I COMMERCIAL LAW 9
THE INDIAN CONTRACT ACT 1872
Definition of contract, essentials elements and types of a contract, Formation of a contract,
performance of contracts, breach of contract and its remedies, Quasi contracts - Contract Of
Agency: Nature of agency, Creation and types of agents, Authority and liability of Agent and
principal: Rights and duties of principal and agents, termination of agency.
THE SALE OF GOODS ACT 1930
Nature of Sales contract, Documents of title, risk of loss, Guarantees and Warranties, performance
of sales contracts, conditional sales and rights of an unpaid seller - Negotiable Instruments Act
1881: Nature and requisites of negotiable instruments. Types of negotiable instruments, liability of
parties, holder in due course, special rules for Cheque and drafts, discharge of negotiable
instruments.
UNIT II COMPANY LAW 9
Major principles – Nature and types of companies, Formation, Memorandum and Articles of
Association, Prospectus, Power, duties and liabilities of Directors, winding up of companies,
Corporate Governance.
UNIT III INDUSTRIAL LAW 9
An Overview of Factories Act - Payment of Wages Act - Payment of Bonus Act - Industrial Disputes
Act.
UNIT IV INCOME TAX ACT AND SALES TAX ACT 9
Corporate Tax Planning, Overview of central Sales Tax Act 1956 – Definitions, Scope, Incidence of
CST, Practical issues of CST, Value Added Tax – Concepts, Scope, Methods of VAT Calculation,
Practical Implications of VAT.
UNIT V CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LAWS 9
Consumer Protection Act – Consumer rights, Procedures for Consumer greivances redressal,
Types of consumer Redressal Machinaries and Forums- Competition Act 2002 - Cyber cvimes, IT
Act 2000 and 2002, Cyber Laws, Introduction of IPR – Copy rights, Trade marks, Patent Act.
TOTAL: 45 PERIODS
TEXT BOOKS
1. N. D. Kapoor, Elements of mercantile Law, Sultan Chand and Company, India, 2006.
2. P. K. Goel, Business Law for Managers, Biztantatara Publishers, India, 2008.
3. Akhileshwar Pathack, Legal Aspects of Business, 4th Edition, Tata McGraw Hill, 2009.
REFERENCES
1. P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd., India, Fourth Edition, 2008.
2. Dr. Vinod, K. Singhania, Direct Taxes Planning and Management, 2008.
3. Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, Cengage
Learning, 2008.
4. Balachandran V., Legal Aspects of Business, Tata McGraw Hill, 2012
5. Daniel Albuquerque, Legal Aspect of Business, Oxford, 2012
6. Ravinder Kumar– Legal Aspect of Business.– Cengage Learning, 2nd Edition-2011.
COURSE OBJECTIVE:
To provide an overview of theories and practices in organizational behavior in individual, group and
organizational level.
COURSE OUTCOMES:
Students will have a better understanding of human behavior in organization. They will know the
framework for managing individual and group performance.
UNIT I FOCUS AND PURPOSE 5
Definition, need and importance of organizational behaviour – Nature and scope – Frame work –
Organizational behaviour models.
UNIT II INDIVIDUAL BEHAVIOUR 12
Personality – types – Factors influencing personality – Theories – Learning – Types of learners –
The learning process – Learning theories – Organizational behaviour modification.
Misbehaviour – Types – Management Intervention. Emotions - Emotional Labour – Emotional
Intelligence – Theories. Attitudes – Characteristics – Components – Formation – Measurement-
Values. Perceptions – Importance – Factors influencing perception – Interpersonal perception-
Impression Management. Motivation – Importance – Types – Effects on work behavior.
UNIT III GROUP BEHAVIOUR 10
Organization structure – Formation – Groups in organizations – Influence – Group dynamics –
Emergence of informal leaders and working norms – Group decision making techniques – Team
building - Interpersonal relations – Communication – Control.
UNIT IV LEADERSHIP AND POWER 8
Meaning – Importance – Leadership styles – Theories – Leaders Vs Managers – Sources of power
– Power centers – Power and Politics.
UNIT V DYNAMICS OF ORGANIZATIONAL BEHAVIOUR 10
Organizational culture and climate – Factors affecting organizational climate – Importance.
Job satisfaction – Determinants – Measurements – Influence on behavior. Organizational change –
Importance – Stability Vs Change – Proactive Vs Reaction change – the change process –
Resistance to change – Managing change.
Stress – Work Stressors – Prevention and Management of stress – Balancing work and Life.
Organizational development – Characteristics – objectives –. Organizational effectiveness
Developing Gender sensitive workplace
TOTAL: 45 PERIODS
TEXT BOOKS
1. Stephen P. Robins, Organisational Behavior, PHI Learning / Pearson Education,
11th edition, 2008.
2. Fred Luthans, Organisational Behavior, McGraw Hill, 11th Edition, 2001.
REFERENCES
1. Mc Shane & Von Glinov, Organisational Behaviour, 4th Edition, Tata Mc Graw Hill, 2007.
2. Nelson, Quick, Khandelwal. ORGB – An innovative approach to learning and teaching.
Cengage learning. 2nd edition. 2012
3. Ivancevich, Konopaske & Maheson, Oranisational Behaviour & Management, 7th edition, Tata
McGraw Hill, 2008.
4. Udai Pareek, Understanding Organisational Behaviour, 3rd Edition, Oxford Higher Education,
2011.
5. Jerald Greenberg, Behaviour in Organization, PHI Learning. 10th edition. 2011
COURSE OBJECTIVE:
To familarise the students to the basic concepts of management in order to aid in understanding
how an organization functions, and in understanding the complexity and wide variety of issues
managers face in today’s business firms.
COURSE OUTCOMES:
The students should be able to describe and discuss the elements of effective management, ii)
discuss and apply the planning, organizing and control processes, iii) describe various theories
related to the development of leadership skills, motivation techniques, team work and effective
communication, iv) communicate effectively through both oral and written presentation.
UNIT I INTRODUCTION TO MANAGEMENT 9
Organization- Management- Role of managers- Evolution of management thought- Organization
and the environmental factors- Managing globally- Strategies for International business.
UNIT II PLANNING 9
Nature and purpose of planning- Planning process- Types of plans- Objectives- Managing by
Objective (MBO) strategies- Types of strategies – Policies – Decision Making- Types of decision-
Decision making process- Rational decision making process- Decision making under different
conditions.
UNIT III ORGANISING 9
Nature and purpose of organizing- Organization structure- Formal and informal groups/
organization- Line and staff authority- Departmentation- Span of control- Centralization and
decentralization- Delegation of authority- Staffing- Selection and Recruitment- Orientation- Career
development- Career stages- Training- Performance appraisal
UNIT IV DIRECTING 9
Managing people- Communication- Hurdles to effective communication- Organization culture-
Elements and types of culture- Managing cultural diversity.
UNIT V CONTROLLING 9
Process of controlling- Types of control- Budgetary and non-budgetary control techniques-
Managing productivity- Cost control- Purchase control- Maintenance control- Quality control-
Planning operations.
TOTAL: 45 PERIODS
TEXT BOOKS:
1. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern, 9th edition,2012.
2. Samuel C. Certo and Tervis Certo, Modern management: concepts and skills, Pearson
education, 12th edition, 2012.
3. Harold Koontz and Heinz Weihrich, Essentials of management: An International &
Leadership Perspective, 9th edition, Tata McGraw-Hill Education, 2012.
4. Charles W.L Hill and Steven L McShane, ‘Principles of Management, McGraw Hill
Education, Special Indian Edition, 2007.
REFERENCES:
1. Don Hellriegel, Susan E. Jackson and John W. Slocum, Management- A competencybased
approach, Thompson South Western,11th edition, 2008.
2. Heinz Weihrich, Mark V Cannice and Harold Koontz, Management- A global entrepreneurial
perspective, Tata McGraw Hill, 12th edition, 2008.
3. Stephen P. Robbins, David A.De Cenzo and Mary Coulter, Fundamentals of management,
Prentice Hall of India, 2012.

more syllabus detail attched a pdf file;
Attached Files
File Type: pdf Anna University MBA Syllabus.pdf (448.6 KB, 285 views)


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