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16th January 2017, 12:30 PM
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Join Date: Aug 2012
Re: Anna University MBA Syllabus

As you want to get syllabus of MBA 2nd Semester Course of Anna University, so here is syllabus:

Anna University MBA 2nd Semester Syllabus
BA8201 Applied Operations Research
BA8202 Business Research Methods
BA8203 Financial Management
BA8204 Human Resources Management
BA8205 Information Management
BA8206 Marketing Management
BA8207 Operations Management

Applied Operations Research
UNIT I INTRODUCTION TO LINEAR PROGRAMMING (LP) 12
Introduction to applications of operations research in functional areas of management. Linear
Programming-formulation, solution by graphical and simplex methods (Primal - Penalty, Two Phase), Special cases. Dual simplex method. Principles of Duality. Sensitivity Analysis.

UNIT II LINEAR PROGRAMMING EXTENSIONS 12
Transportation Models (Minimising and Maximising Problems) – Balanced and unbalanced
Problems – Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s
approximation methods. Check for optimality. Solution by MODI / Stepping Stone method. Case of Degeneracy. Transhipment Models. Assignment Models (Minimising and Maximising Problems) – Balanced and Unbalanced Problems. Solution by Hungarian and Branch and Bound Algorithms. Travelling Salesman problem. Crew Assignment Models.

UNIT III INTEGER PROGRAMMING AND GAME THEORY 12
Solution to pure and mixed integer programming problem by Branch and Bound and cutting plane algorithms. Game Theory-Two person Zero sum games-Saddle point, Dominance Rule, Convex Linear Combination (Averages), methods of matrices, graphical and LP solutions.

UNIT IV INVENTORY MODELS, SIMULATION AND DECISION THEORY 12
Inventory Models – EOQ and EBQ Models (With and without shortages), Quantity Discount
Models. Decision making under risk – Decision trees – Decision making under uncertainty.
Monte-carlo simulation.

UNIT V QUEUING THEORY AND REPLACEMENT MODELS 12
Queuing Theory - single and Multi-channel models – infinite number of customers and infinite calling source. Replacement Models-Individuals replacement Models (With and without time value of money) – Group Replacement Models.

BUSINESS RESEARCH METHODS
UNIT I INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research – Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time – series Research – Research questions / Problems – Research objectives – Research
hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in
research.

UNIT II RESEARCH DESIGN AND MEASUREMENT 9
Research design – Definition – types of research design – exploratory and causal research design – Descriptive and experimental design – different types of experimental design – Validity of findings – internal and external validity – Variables in Research – Measurement and scaling – Different scales – Construction of instrument – Validity and Reliability of instrument.

UNIT III DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs Observation – Experiments – Construction of questionaire and instrument – Validation of
questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling
techniques – Probability Vs Non–probability sampling methods.

UNIT IV DATA PREPARATION AND ANALYSIS 9
Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis – cluster analysis – multiple regression and correlation – multidimensional scaling – Application of statistical software for data analysis.

UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9
Research report – Different types – Contents of report – need of executive summary –
chapterization – contents of chapter – report writing – the role of audience – readability –
comprehension – tone – final proof – report format – title of the report – ethics in research – ethical behaviour of research – subjectivity and objectivity in research.
Attached Files
File Type: pdf Anna University MBA 2nd Semester Syllabus.pdf (448.6 KB, 110 views)


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