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14th April 2016, 10:18 AM
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Join Date: May 2012
Re: Types Of Research Methodology Primary Secondary

As you have asked about the primary and secondary types of research methodology, I am giving you some information about it, check below for the details

Primary research consists of a collection of original primary data collected by the researcher.
It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data

Advantages and disadvantages to primary research.
Advantages:

Researcher can focus on both qualitative and quantitative issues.
Addresses specific research issues as the researcher controls the search design to fit their needs

Disadvantages:
Compared to secondary research, primary data may be very expensive in preparing and carrying out the research
By the time the research is complete it may be out of date.
Low response rate has to be expected.

Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments.
A key performance area in secondary research is the full citation of original sources, usually in the form of a complete listing or annotated listing.
Secondary sources could include previous research reports, newspaper, magazine and journal content, and government and NGO statistics


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