Syllabus BBA IB Lucknow University

Here I am looking for Lucknow University B.B.A. (International Business) course detailed syllabus to get idea about LKO Univ BBA IB course outlines please provide here???

[Shaleen]

As you need Lucknow University B.B.A. (International Business) course detailed syllabus, here I am giving;

B.B.A. (International Business)

Unit I: Historic view point of international business, Introduction and concepts of the modern international business,
Domestic and international business comparison and contrast with advantages and disadvantages of both., Regional blocks
– NAFTA, SAFTA, ASEAN, SAARC types, roles, functions and their effect on emerging global business environment.

Unit II: GAAT and WTO - structure, functions and roles in the current international business scenario, the modern world
reasons for venturing into international business, Factors and variables involved in international business. International
business strategies and entry modes and techniques. Indian and world MNCs with their merits and demerits.

Unit III: Comparison and contrast between domestic and international marketing, Advantages of international marketing,
various types of international market intermediaries. Comparison and contrast between domestic and international Human
Resource Management, cross-cultural issues, implications on the host and guest countries, Various types of global
organizations.

Unit IV: International financial intuitions – structure, roles, functions, World Bank, IMF, UNTCAD, NABARD, ADB etc, Export
documentation and financial support available in India –APEDA, EPZs, SEZs, Future trends in international business,
concepts of BPO, FDI etc and their effects on the future of international business. India’s attractiveness for FDI vis-à-vis
other countries like China, Brazil, Malaysia etc.