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17th February 2017, 05:07 PM
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Join Date: Mar 2013
Re: OICL marketing questions

Hey below I have given you the good IOCL interview marketing questions so you can have a look

Explain Service marketing. Also explain what is a service

What are the current approaches used for marketing?

What is an International marketing plan?

What are the keys to marketing success?

Mention the various components of marketing management

What were the different approaches used in marketing earlier?

What is marketing communication?

What are the various types of marketing research?

What is real-time marketing? How it became important?

What is interruption marketing?

What is the difference between Interruption marketing and permission marketing?
Explain diversity marketing.

What is ethical marketing? Explain in brief.

What is segmented market?

What are the objective of segmentation analysis?

What are the two major segmentation strategies followed by the marketing organizations?

What are various kind of influences which affects consumer behaviour?
What is test marketing?

Mention the various steps of a new product development process.

What is false advertising?

1. Highlight the difference between traditional organization chart and modern customer oriented organization chart.
2. Explain:
a.) Customer Delivered Value
b.) Total customer value
c.) Total customer cost
3. Explain:
a.) Basic marketing
b.) Reactive marketing
c.) Accountable marketing
d.) Proactive marketing
e.) Partnership marketing

4. Draw and explain BCG (Boston Consulting Group) Model.

5. You are asked to write a marketing plan. What will be the major headings under which you will divide the whole plan?

6. What are the qualities of good marketing research?

6. Differentitate between potential market and available market.

7. Explain the difference between trend and fad.

8. Explain the following abbreviations used for target market:

a.) SKIPPIES
b.) MOBYS
c.) DINKS
d.) DEWKS
e.) PUPPIES
f.) WOOFS


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