#1
13th October 2012, 10:53 AM
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Sample MBA Marketing Questions
I want to need some sample papers and question for Marketing Management of MBA so can you provide me all the detail and information on sample papers and Questions papers of MBA marketing
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#2
14th October 2012, 09:47 AM
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Re: Sample MBA Marketing Questions
You are looking for the MBA course marketing management question paper, from it here I am forwarding a link form where you can get the MBA course marketing management question paper. The maximum marks of the paper are 100. The duration of the paper is 3 hours. The link is: cde.annauniv.edu/MBAQP/pdf/Second%20Semester/DBA1652/MBA%201652.pdf |
#3
25th December 2015, 10:25 AM
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Re: Sample MBA Marketing Questions
Hi I would like some sample questions for the Marketing Management subject for the Masters in Business Administration program needed for reference?
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#4
25th December 2015, 10:26 AM
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Re: Sample MBA Marketing Questions
Some of the sample questions for the Marketing Management subject for the Masters in Business Administration program are as follows: What is STP? Explain each in brief. Differentiate between Brand Extension and line Extension. What are the characteristics of success of a new product in market? What is Consumer Buying Process? Define Customer and Consumer. What are the stages in Product Life cycle? Discuss each stage’s objective, Characteristics and strategies. What are the challenges to the marketing in present? What is IMC? Discuss various tools of IMC with advantages and Disadvantages. The external market environment includes the economics environment, the technological environment, political legal environment and 1. Performance of employees environment 2. Cultural and the social environment 3. Natural environment 4. None of the above Product managers choose strategies that 1. Avoid head on competitions 2. Give immediate results 3. Influences the competition 4. None of the above Strategic business units will have the characteristics as 1. Adistinct mission and a specific target market 2. Control over their resources. 3. Their own competitors 4 .Plans independent of the other business in the organization 1.Yes 2. No. What are the factors affecting Consumer behavior. Describe Demographic And Psychological factors in detail. Discuss approaches for pricing with any five kind of pricing strategies. A XYZ company wishes to launch a new bathing soap which can effectively give freshness and cleanliness and gentle for skin. But the bathing soap market is highly crowded with multiple brands (HUL, ITC, Godrej etc.). Assume you were to evolve a marketing communication (promotion) strategy. Which appeal will you use and why. Draft an AD campaign. |