MBA Marketing UTSA

I am planning to take admission in UTSA College of Business for MBA in marketing so I want to see its course structure so please give me its course structure.

[Shaleen]

Here I am giving you course structure of the offers MBA in marketing of the UTSA College of Business as given below;-

MKT 5003 Introduction to Marketing
(3-0) 3 hours credit.
Examination of marketing in society and the firm. Functions, institutions, processes, methods, and issues will be examined. Emphasis is on marketing decision making.

MKT 5023 Marketing Management
(3-0) 3 hours credit. Prerequisites: ACC 5003 and ECO 5003, or their equivalents. Completion of or concurrent enrollment in ACC 5023 is recommended.
An analysis of marketing management processes within organizations. Focus is on the use of strategic planning and market analysis to design marketing programs in competitive environments.

Hey, I need details of MBA Marketing course. Would you like to tell me something about the MBA Marketing course offered by UTSA?

[Arun Vats]

The University of Texas at San Antonio (UTSA) offers the MBA with marketing specialization. The course is offered by the Department of Marketing.

Course: Master of Business Administration - Marketing Management Concentration

Course Descriptions

MKT 5003 Introduction to Marketing
(3-0) 3 hours credit.

MKT 5023 Marketing Management
(3-0) 3 hours credit.

MKT 5043 Consumer Behavior in Marketing Strategy
(3-0) 3 hours credit.

MKT 5063 Marketing Research Design and Application
(3-0) 3 hours credit.

MKT 5083 Advertising and Promotion Management
(3-0) 3 hours credit.

MKT 5303 Destination Strategic Planning
(3-0) 3 hours credit.

MKT 5313 Marketing and Selling a Destination
(3-0) 3 hours credit.

MKT 5323 Managing a Destination Marketing Organization
(3-0) 3 hours credit.

MKT 5333 Economics of Tourism and Sustainable Development
(3-0) 3 hours credit.

MKT 5673 International Marketing
(3-0) 3 hours credit.

MKT 5963 International Business Internship
3 hours credit.

MKT 5983 International Business Essay
3 hours credit.


MKT 6933 Internship in a Destination Marketing Organization
3 hours credit.

MKT 6943 Marketing Internship
3 hours credit.

MKT 6951-3 Independent Study
1 to 3 hours credit.

MKT 6961 Comprehensive Examination
1 hour credit.

MKT 6963 Independent Study in Tourism
3 hours credit.

MKT 6971-3 Special Problems
(1-0, 2-0, 3-0) 1 to 3 hours credit.

MKT 6983 Master’s Thesis
3 hours credit.

MKT 7013 Seminar in Marketing Theory
(3-0) 3 hours credit.

MKT 7023 Behavioral Seminar I
(3-0) 3 hours credit.

MKT 7033 Behavioral Seminar II
(3-0) 3 hours credit.

MKT 7043 Seminar in Experimental Design
(3-0) 3 hours credit.

MKT 7053 Special Topics in Research Methods
(3-0) 3 hours credit.

MKT 7063 Special Topics in Marketing
(3-0) 3 hours credit.

MKT 7073 Cross-Cultural Consumer Research
(3-0) 3 hours credit.

MKT 7083 Consumer Judgment and Decision Making
(3-0) 3 hours credit.

MKT 7211-6 Doctoral Research
1 to 6 hours credit.

MKT 7311-6 Doctoral Dissertation
1 to 6 hours credit.

UTSA Graduate Nonrefundable Application Fees

UTSA graduates or degree candidates $30
Non-UTSA graduates $45
International applicants $80

How to apply:

Applicant need to apply online.



Contact Details:

University of Texas at San Antonio
1 UTSA Circle, San Antonio,
TX, United States ‎
+1 210-458-4011 ‎
[MAP]University of Texas at San Antonio, TX, United States[/MAP]