#1
30th March 2013, 11:59 AM
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MBA Marketing Books Name
Please Someone detyailed unfo of some standard books of MBA in Marketing
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#2
1st April 2013, 05:06 PM
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Re: MBA Marketing Books Name
Here I am providing with the details of four most popular Books on Marketing Management: 1. Marketing Management by Rajan Saxena: Vice Chancellor, NMIMS University, Mumbai Price: INR 625. Index contents of the books are attached. Feel free to download. (Index of Marketing Management by Rajan Saxena) 1. Marketing Management Today Part One: The Marketing Environment 2. The Customer 3. The Competition Part Two: Assembling the Marketing Toolbox 4. Marketing Planning 5. Marketing Research and Information Systems 6. Consumer Behaviour 7. Organisational Buying Behaviour 8. Segmenting and Targeting 9. Market Metrics and Demand Forecasting Part Three: Delivering Customer Value 10. Product Management 11. New Product Decisions 12. Brand Decisions 13. Pricing Decisions 14. Integrated Marketing Communications 15. Advertising Management 16. Sales Promotion 17. Personal Selling 18. Managing the Sales Force 19. Managing the Distribution Function 20. Retail Management 21. Direct Marketing Part Four: Creating Competitive Advantage 22. Marketing Strategy 23. Customer Relationship Management 24. Marketing Organisation 25. Marketing Performance and Control Part Five: Current Issues 26. Global Marketing 27. Customer Service 28. Service Marketing 29. Rural Marketing 30. Green Marketing Part Six: Cases (New, Existing) 1. Nano - A Dream Car for the Poor 2. Sunsilk Gang of Girls: Hindustan Lever Limited 's Online Social Networking Initiative 3. Jago Re! One Billion People 4. Fabindia - Fabric of India 5. Natural Ice cream 6. Western India Limited 7. HLL Juggernaut - The Dilemma of Growth 8. Service Standardisation 9. L 'Oreal - Building a Global Cosmetic Brand 10. Amway 's Indian Network Marketing Experience 2. Marketing Management by 1. Rajiv Lal HARVARD BUSINESS SCHOOL 2. John A. Quelch HARVARD BUSINESS SCHOOL 3. V Kasturi Rangan HARVARD BUSINESS SCHOOL Price: Rs 685 Index Content: (Marketing Management by Rajiv Lal Kasturi John A.) PART I : INTRODUTION Chapter 1. Marketing Strategy- An Overview Chapter 2. Callaway Golf Company Chapter 3. Tesco Plc. PART II : CREATING VALUE Chapter 4. Creating value Chapter 5. Freemarkets Online Chapter 6. Xerox:Book-In-Time Chapter 7. Freeport Studio Chapter 8. Omnitel Pronto Italia PART III : CHOOSING CUSTOMERS Chapter 9. Target Market Selection and Product Positioning Chapter 10.Warner-Lambert Treland:Niconil Chapter 11.TiVo Chapter 12.The New Beetle Chapter 13.Aqualisa Quartz:Simply a Beeter Shower Chapter 14.Documentum, Inc. PART IV : COMMUNICATING VALUE 15.Integrated Marketing Communications Chapter 16.Guru.com Chapter 17.Colgate-Palmolive Company: The Precision Toothbrush Chapter 18.Launching the BMW Z3 Roadster Chapter 19.Mountain Dew: Selecting New Creative PART V : GOING TO MARKET Chapter 20.Going to Market Chapter 21.Ring Medical Chapter 22.HP Consumer Priduct Business Organization: Distributing Printers via the Internet Chapter 23.Goodyear:The Aquated Choice Chapter 24.Merrill Lynch:The Integrated Choice Chapter 25.Avon.com PART VI : CAPTURING VALUE Chapter 26.Pricing:A value-Based Approach Chapter 27.Pricing and Market making on the interner Chapter 28.Coca-Cola 's new Vending Machine Pricing to Capture Value, or Not? Chapter 29.Tweeter etc. Chapter 30.DHL Worldwide Express PART VII : BRANDSING Chapter 31.Brans and Branding Chapter 32.Charles Schwab Corp:Introducing a New Brand Chapter 33.Heineken N.V.:Global Branding and Advertising Chapter 34.UNICEF Chapter 35.Steinway & Sons:Buying a Legend(A) PART VIII : MANAGING CUSTOMERS FOR PROFITS Chapter 36.Note on Customer Management Chapter 37.Fabtek(A) Chapter 38.Hunter Business Group: TeamTBA Chapter 39.Harrah,s Entertainment Inc. PART NINE: SUSTAINING VALUE Chapter 40.Sustaining Value Chapter 41.Koc. Holding: Arecelik White Goods Chapter 42.KONE: The MonoSpace Launch in Garmany Chapter 43.H-E-B Own Brands Chapter 44.Zucamor S.A.:Global Competition in Argentina Chapter 45.Dell- New Horizones Index 3. Foundations of Marketing by John Fahy & David Jobber Author: John Fahy, University of Limerick David Jobber, University of Bradford Price: Rs 499 Index: (Foundation of Marketing by john Fahy) Part 1: The Market-Led Organization 1. The nature of marketing 2. The global marketing environment 3. Understanding customer behaviour 4. Marketing research and customer insights 5. Market segmentation, targeting and positioning Part 2: Creating Customer Value 6. Value through products and brands 7. Value through services, relationships and experiences 8. Value through pricing Part 3: Delivering and Managing Customer Value 9. Integrated marketing communications 1: mass communications techniques 10. Integrated marketing communications 2: direct communications techniques and digital marketing 11. Distribution: delivering customer value 12. Marketing planning and strategy 4. Marketing: A practical Approach Author: Peter Rix, UTS, Macleay College Price: Rs 599 Index: (Foundation of Marketing by john Fahy) Marketing: A Practical Approach Part 1: Modern Marketing Ch 1, The Field of Marketing Ch 2, The Marketing Environment Ch 3, Gathering Marketing Information Part 2: Understanding Markets Ch 4, Marketing Segmentation, Targeting and Positioning Ch 5, Understanding the Consumer Market Ch 6, Understanding the Business Market Part 3: The Marketing Mix Ch 7, Product Planning and Development Ch 8, Product Management Strategies Ch 9, Services Marketing Strategies Ch 10, Pricing Strategies Ch 11, Distribution Strategies Ch 12, The Promotional Program Part 4: Marketing Management Ch 13, Strategic Planning Ch 14, Marketing Metrics Appendix: Marketing in Focus Appendix: International Marketing Do reply a post if you need any specific details. |
#3
13th November 2014, 05:17 PM
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need material MBA markeing
dear sir, can you send PDF or link to down load for MBA marketing Materials. thanks |
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