#1
11th April 2016, 10:19 AM
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MBA III Semester Syllabus Pune University
Hello sir, I am Sukumar Singh. I am from Pune. I want you to help me by giving me some information about the syllabus of III semester of Master of Business Administration course of Pune University. Can you help me?
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#2
11th April 2016, 10:20 AM
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Re: MBA III Semester Syllabus Pune University
As you have asked about the syllabus of III semester of Master of Business Administration course of Pune University, I am giving you information about it, check below for the details MBA Semester III (301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution - Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and Functional Levels of strategy - Strategic Management Process. 2. Strategic Intent & Strategy Formulation: Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development. 3. Strategic analysis: Analyzing Company’s Resources and Competitive Position -Organizational Capability Profile – Strategic Advantage Profile – Core Competence - Distinctive competitiveness. 4. Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition. 5. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit 6. Generic Competitive Strategies: Low cost, Differentiation, Focus. 7. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies. 8. Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging, Growing, Mature & Declining Industries. 9. New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model and Strategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. 10. Strategy implementation - Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy. 11. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s Framework - Concepts of Learning Organization 12. Functional issues – Functional plans and policies – Financial, Marketing, Operations, Personnel, IT. 13. Strategy Evaluation – Operations Control and Strategic Control - Symptoms of malfunctioning of strategy –– Balanced Scorecard. (2) 14. Cases in strategic management: A minimum of 5 cases encompassing the above topics to be analyzed and discussed in the class. For detailed syllabus, you can refer to the attached file |
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