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11th April 2016, 10:20 AM
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Join Date: May 2012
Re: MBA III Semester Syllabus Pune University

As you have asked about the syllabus of III semester of Master of Business
Administration course of Pune University, I am giving you information about
it, check below for the details

MBA Semester III

(301) BUSINESS POLICY & STRATEGIC MANAGEMENT

1. Strategy and the Quest for Competitive Advantage: Military origins of
strategy – Evolution - Concept and Characteristics of strategic management –
Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and
Functional Levels of strategy - Strategic Management Process.

2. Strategic Intent & Strategy Formulation: Vision, mission and purpose –
Business definition, objectives and goals – Stakeholders in business and their
roles in strategic management - Corporate Social Responsibility, Ethical and
Social Considerations in Strategy Development.

3. Strategic analysis: Analyzing Company’s Resources and Competitive
Position -Organizational Capability Profile – Strategic Advantage Profile –
Core Competence - Distinctive competitiveness.

4. Analyzing Company’s External Environment: Environmental appraisal –
Scenario planning – Preparing an Environmental Threat and Opportunity
Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of
competition.



5. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and
Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and
fit

6. Generic Competitive Strategies: Low cost, Differentiation, Focus.

7. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical
Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic
Alliances & Collaborative Partnerships), Retrenchment, Outsourcing
Strategies.

8. Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging,
Growing, Mature & Declining Industries.

9. New Business Models and strategies for Internet Economy: Shaping
characteristics of E-Commerce environment – E-Commerce Business Model
and Strategies – Internet Strategies for Traditional Business – Key success
factors in E-Commerce – Virtual Value Chain.

10. Strategy implementation - Project implementation – Procedural
implementation – Resource Allocation – Organization Structure – Matching
structure and strategy.

11. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s
7s Framework - Concepts of Learning Organization

12. Functional issues – Functional plans and policies – Financial, Marketing,
Operations, Personnel, IT.

13. Strategy Evaluation – Operations Control and Strategic Control -
Symptoms of malfunctioning of strategy –– Balanced Scorecard. (2)

14. Cases in strategic management: A minimum of 5 cases encompassing the
above topics to be analyzed and discussed in the class.


For detailed syllabus, you can refer to the attached file
Attached Files
File Type: pdf Pune University III semester MBA syllabus.pdf (403.8 KB, 70 views)


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