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31st May 2016, 01:58 PM
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Join Date: Aug 2012
Re: MBA Advertising And Creative Management

Not to worry buddy I will get the syllabus of MBA Advertising And Creative Management conducted by Vels University.

Here is the syllabus
Semester-I

Managerial Communication
Accounting for Managers
Organizational Behaviour
Managerial Economics
Business Mathematics and Analytics
Information Technology for Business
Generic Elective 1
Generic Elective 2

Semester-II
Research Methodology and Report Writing
Financial Management
Production and Operations Management
Human Resource Management
Marketing Management
Fundamentals of Advertising Management
Legal Aspects of Business
Internship Report and Viva-Voce

Semester-III
Entrepreneurship and New Venture Creation
Business Ethics and Corporate Governance
Elective – I
Elective – II
Elective – III
Elective – IV
Elective – V
Generic Elective 3

Semester-IV
Elective – I*
Elective – II*
Project Work

List of Generic Elective Courses
Business Perspectives
Training and Development
Business Etiquette
Project Management and Budgeting
Retail Management
Leadership and its Practice
International Business Environment
Persuasion, Motivation and Negotiation Skills
Data Management Techniques
Creative Communication Strategies
Introduction to e-Business
Strategic Management
Change and Knowledge Management
Laws and Ethics of e-Business
Public Relations and Corporate Communication
ERP and Business Process Re-Engineering
Services and Retail Marketing
International Business
Personality Development
List of Discipline Specific Elective Courses
Electronic Commerce
Introduction to Advertising
Ideation and Creative Expressions
Media Business Management Practices
Social Media Marketing
Engagement Planning and New Media
Brand Planning and Consumer Insights
Analytics for Marketing
Media Management
Mobile Marketing
Branded Content and the Future of Media
Event Management
Social and Modern Media
Digital Strategies and Planning
Media Planning and Buying
e-Marketing Financial Models
Ideas, Brands and Business
Modern Retail and Private Branding

Address:-
Vels University
200 Feet Road, Velan Nagar, P.V. Vaithiyalingam Road, Pallavaram, Chennai, Tamil Nadu 600043

Phone:-
044 2266 2500


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