#1
9th November 2015, 11:09 AM
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MBA advertising
Welcome to MBA Forum. This is MBA advertising discussion page. Here you can discuss about MBA advertising in details. Please ask your question about MBA advertising in the quick reply box mention below. Our member will try to answer your question about it as soon as possible. Furthermore, please provide your full details with your question. Your Name, email address, phone numbers, also you education / University in which you are studying. If your question is related to any institution / University / Business School/ Online MBA / Distance MBA or Jobs related to MBA, then mention that in your question as well.
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#2
29th June 2018, 10:07 AM
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Re: MBA advertising
Hi buddy I want to do M.B.A (Advertising And Creative Management) from VELS University Chennai and for the same here looking for its syllabus so will you plz let me know from where I can collect it ??
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#3
29th June 2018, 10:07 AM
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Re: MBA advertising
VELS University - Chennai M.B.A (Advertising And Creative Management) programme has been designed to provide students with comprehensive knowledge and practical skill-sets related to innovation, ideation and creativity in the field of Marketing & Advertisement. Program syllabus Semester-I Managerial Communication Accounting for Managers Organizational Behaviour Managerial Economics Business Mathematics and Analytics Information Technology for Business Generic Elective 1 Generic Elective 2 Semester-II Research Methodology and Report Writing Financial Management Production and Operations Management Human Resource Management Marketing Management Fundamentals of Advertising Management Legal Aspects of Business Internship Report and Viva-Voce Semester-III Entrepreneurship and New Venture Creation Business Ethics and Corporate Governance Elective I* Elective II* Elective III* Elective IV* Elective V* Generic Elective 3 Semester-IV Elective I* Elective II* Project Work List of Generic Elective Courses Subject Code Name of the Subject 15MAD151 Business Perspectives 15 MAD152 Training and Development 15MAD153 Business Etiquette 15MAD154 Project Management and Budgeting 15MAD155 Retail Management 15MAD156 Leadership and its Practice 15MAD157 International Business Environment 15MAD158 Persuasion, Motivation and Negotiation Skills 15MAD159 Data Management Techniques 15MAD160 Creative Communication Strategies 15MAD161 Introduction to e-Business 15MAD162 Strategic Management 15MAD163 Change and Knowledge Management 15MAD164 Laws and Ethics of e-Business 15MAD165 Public Relations and Corporate Communication 15MAD166 ERP and Business Process Re-Engineering 15MAD167 Services and Retail Marketing 15MAD168 International Business 15MAD169 Personality Development List of Discipline Specific Elective Courses Subject Code Name of the Subject 15MAD101 Electronic Commerce 15MAD102 Introduction to Advertising 15MAD103 Ideation and Creative Expressions 15MAD104 Media Business Management Practices 15MAD105 Social Media Marketing 15MAD106 Engagement Planning and New Media 15MAD107 Brand Planning and Consumer Insights 15MAD108 Analytics for Marketing 15MAD109 Media Management 15MAD110 Mobile Marketing 15MAD111 Branded Content and the Future of Media 15MAD112 Event Management 15MAD113 Social and Modern Media 15MAD114 Digital Strategies and Planning 15MAD115 Media Planning and Buying 15MAD116 e-Marketing Financial Models 15MAD117 Ideas, Brands and Business 15MAD118 Modern Retail and Private Branding |