#1
9th November 2015, 03:08 PM
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MBA creative
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#2
21st August 2018, 09:02 AM
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Re: MBA creative
Can you provide me the syllabus of M.B.A (Advertising and Creative Management) program offered by Vels Institute of Science, Technology and Advanced Studies (VISTAS)?
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#3
21st August 2018, 09:04 AM
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Re: MBA creative
The syllabus of M.B.A (Advertising and Creative Management) program offered by Vels Institute of Science, Technology and Advanced Studies (VISTAS) is as follows: Syllabus Category Sub Code Title of the Paper Semester-I Core 15MAD001 Managerial Communication Core 15MAD002 Accounting for Managers Core 15MAD003 Organizational Behaviour Core 15MAD004 Managerial Economics Core 15MAD005 Business Mathematics and Analytics Core 15MAD006 Information Technology for Business GE 15MAD-- Generic Elective 1 GE 15MAD-- Generic Elective 2 Semester-II Core 15MAD007 Research Methodology and Report Writing Core 15MAD008 Financial Management Core 15MAD009 Production and Operations Management Core 15MAD010 Human Resource Management Core 15MAD011 Marketing Management Core 15MAD012 Fundamentals of Advertising Management Core 15MAD013 Legal Aspects of Business Core 15MAD014 Internship Report and Viva-Voce Semester-III Core 15MAD015 Entrepreneurship and New Venture Creation Core 15MAD016 Business Ethics and Corporate Governance GE 15MAD-- Elective I GE 15MAD-- Elective II DSE 15MAD-- Elective III DSE 15MAD-- Elective IV DSE 15MAD-- Elective V SEC 15MAD-- Generic Elective 3 Semester-IV DSE 15MAD-- Elective I DSE 15MAD-- Elective II 15MAD017 Project Work List of Generic Elective Courses Subject Code Name of the Subject 15MAD151 Business Perspectives 15 MAD152 Training and Development 15MAD153 Business Etiquette 15MAD154 Project Management and Budgeting 15MAD155 Retail Management 15MAD156 Leadership and its Practice 15MAD157 International Business Environment 15MAD158 Persuasion, Motivation and Negotiation Skills 15MAD159 Data Management Techniques 15MAD160 Creative Communication Strategies 15MAD161 Introduction to e-Business 15MAD162 Strategic Management 15MAD163 Change and Knowledge Management 15MAD164 Laws and Ethics of e-Business 15MAD165 Public Relations and Corporate Communication 15MAD166 ERP and Business Process Re-Engineering 15MAD167 Services and Retail Marketing 15MAD168 International Business 15MAD169 Personality Development List of Discipline Specific Elective Courses Subject Code Name of the Subject 15MAD101 Electronic Commerce 15MAD102 Introduction to Advertising 15MAD103 Ideation and Creative Expressions 15MAD104 Media Business Management Practices 15MAD105 Social Media Marketing 15MAD106 Engagement Planning and New Media 15MAD107 Brand Planning and Consumer Insights 15MAD108 Analytics for Marketing 15MAD109 Media Management 15MAD110 Mobile Marketing 15MAD111 Branded Content and the Future of Media 15MAD112 Event Management 15MAD113 Social and Modern Media 15MAD114 Digital Strategies and Planning 15MAD115 Media Planning and Buying 15MAD116 e-Marketing Financial Models 15MAD117 Ideas, Brands and Business 15MAD118 Modern Retail and Private Branding |