Madras University MBA Training And Development Syllabus

hello sir I required syllabus of training and development MBA of Madras University so please provide me the same.

[Kiran Chandar]

The University of Madras is a public state university in Chennai, Tamil Nadu. It was established in 1857.

MBA1033 - Training and Development

UNIT – I-Training and Development : An Overview -Learning Process

UNIT – II-Trainer”s Role- Need Analysis- Designing a Training Program

UNIT – III-Training Techniques : The Lecture Method - Conference Leadership The case Method - Role Plays- Games and Simulations

UNIT – IV-Evaluation of Training and Development

UNIT – V-Marketing of Training Function

References

1 Bewnet, Roger cd Improving Training effectiveness, Aldershot, Gower 1988

2 Buckley R & Caple, Jim, The Theory & Practice of Training, London, Kogan & Page 1995

3 Lynton R Pareek U Training to Development 2nd ed. New Delhi, Vistaar, 1990.

4 Pepper, Allan D, Managing the Training and Development function, Aldershot, Gower, 1984

5 Rae L etc. Hon to Measure Training Effectiveness, Aldershot, Gower, 1986

6 Reid M.A. etc. Training interventions, Managing Employee Development, 3rd ed. London IPM 1992

7 Serge P The Fifth Discipline, The Art and Practice of the learning organization London Century, 1992

For syllabus of other subjects here I am providing you word file so that you can refer it.

Syllabus of MBA course of Madras University










UNIT - I
Introduction of Human Resources Management: Definition, Importance of Human Resources, Objectives of Human Resources Management, Qualities of a good personnel manager – Evolution and growth of Personnel Management in India.
Human Resource Policies: Need, type and scope – Advantage for a written policy -Human Resources policies and work Culture.
Human Resources Planning: Long and Short term planning, Job Analysis, Skills inventory, Job Description and Job Specification.

UNIT - II
Recruitment and selection: Purposes, types and methods of recruitment and selection, Relative merits and demerits of the different methods; Personnel Search, Selection Instruments, Reduction of recruitment costs.
Functions of Human Resources Management from Procurement to Separation: Placement, Induction, Transfers, Promotions, Disciplinary actions, Termination of Services: Resignation, Dismissal, Retrenchment and Voluntary Retirement Schemes, Exit Interviews, Prevention of employee turnover.


UNIT - III
Performance Evaluation: Ranking, rating scales, critical incident method, Removing subjectivity from evaluation, MBO as a method of appraisal, Job evaluation, Criteria for Promotions and job enrichment.
Wage and Salary Administration: Meanings, Calculation of Wage, Salary, Perquisites, Compensation Packages, Cost of Living Index and Calculation of Dearness Allowance, Rewards and Incentives: Financial and non-financial incentives, Productivity – linked Bonus, Compensation Criteria.

UNIT - IV
Employee’s Safety and Health: Preventive approaches including health education, Audit of safety programs and safety training, Work-stress: Causes and Consequences, Stress-Management programs.
Personnel Office Management: Functions of the office, correspondence, O & M in personnel departments, Maintenance of Personnel records.

UNIT - V
Time Management: Importance of Time factor, Time waster, Prioritizing Work Scheduling, Functions of the Time Office, Flexible Work arrangements.


UNIT - I
Marketing Management Philosophies – What is marketing – The concepts of marketing.- E-Marketing

UNIT - II
Strategic planning – Marketing Management process – Analysis marketing opportunities, selecting target consumers, developing marketing mix.
Analysis of macro and micro environment.
Marketing Research as an aid to marketing, Marketing Research Process – Sales forecasting – Techniques.


UNIT - III
Buyer behaviour; influencing factors on Consumer Behaviour – Buying situation – Buying decision process – Industrial buyer behaviour.
Market segmentation, targeting and positioning; Competitive Marketing Strategies.

UNIT - IV
Product policies – consumer and industrial product decisions, branding, packaging and labeling – New product Development and Product life cycle strategies.
Pricing – Pricing strategies and approaches.

UNIT - V
Distribution – Nature of channels – channel – decision, retailing and wholesaling.
Promotions – Advertising scope, designing copy, media selection, Sales promotions strategies.
Sales force decisions, Selection, Training, Compensation and Control Consumer protection – Awareness of consumer rights in the market place.


Contact details

University of Madras  
Chepauk, Chennai, Tamil Nadu 600005