Consumer Behaviour Notes For MBA

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Meaning of Consumer Behaviour
Consumer behaviour is the complex and dynamic processes of deciding
What product to buy,

When to buy,

How to buy,

From where to buy,

How to secure,

How to use, or

How to dispose to satisfy individuals, groups, or organizations' needs

Consumer behaviour is a decision process and physical activity individuals, groups, or organizations engage in when evaluating, acquiring, using, or disposing of goods and services.

Consumer behaviour has two aspects – final purchase behaviour and decision making process.

Purchase behaviour is visible to you, but the decision making process involves number of complex variables which are not visible to you.

Purchase behaviour is the end result of long decision making process.

Study of consumer behaviour attempt to understand the decision making processes of buyers.


Internal Influences
Personal Factors
Age
Income
Occupation
Life Style
Personality


Psychological Factors
Motivation
Perception
Learning
Beliefs & Attitude


External Influences
Cultural Factors
Culture
Sub Culture
Social Class


Social Factors
Family
Reference Group
Role & Status

Address:
CMR Institute of Technology  
College in Bengaluru, India
No. 132, AECS Layout, ITPL Main Road, Kundalahalli, Bengaluru, Karnataka 560037
Phone: 080 2852 4466
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