#1
26th February 2016, 07:38 AM
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Consumer Behaviour Notes For MBA
I want to get information about the Consumer Behaviour Notes For MBA at CMR Institute of Technology. So here can you provide me information about it?
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#2
26th February 2016, 07:40 AM
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Re: Consumer Behaviour Notes For MBA
As per your request here I am providing you information about the Consumer Behaviour Notes For MBA at CMR Institute of Technology, as you want. Meaning of Consumer Behaviour Consumer behaviour is the complex and dynamic processes of deciding What product to buy, When to buy, How to buy, From where to buy, How to secure, How to use, or How to dispose to satisfy individuals, groups, or organizations' needs Consumer behaviour is a decision process and physical activity individuals, groups, or organizations engage in when evaluating, acquiring, using, or disposing of goods and services. Consumer behaviour has two aspects – final purchase behaviour and decision making process. Purchase behaviour is visible to you, but the decision making process involves number of complex variables which are not visible to you. Purchase behaviour is the end result of long decision making process. Study of consumer behaviour attempt to understand the decision making processes of buyers. Internal Influences Personal Factors Age Income Occupation Life Style Personality Psychological Factors Motivation Perception Learning Beliefs & Attitude External Influences Cultural Factors Culture Sub Culture Social Class Social Factors Family Reference Group Role & Status Address: CMR Institute of Technology College in Bengaluru, India No. 132, AECS Layout, ITPL Main Road, Kundalahalli, Bengaluru, Karnataka 560037 Phone: 080 2852 4466 Please find the below attached file |
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