#1
6th November 2015, 04:52 PM
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Cbu MBA marketing plan
Welcome to MBA Forum. This is Cbu MBA marketing plan discussion page. Here you can discuss about Cbu MBA marketing plan in details. Please ask your question about Cbu MBA marketing plan in the quick reply box mention below. Our member will try to answer your question about it as soon as possible. Furthermore, please provide your full details with your question. Your Name, email address, phone numbers, also you education / University in which you are studying. If your question is related to any institution / University / Business School/ Online MBA / Distance MBA or Jobs related to MBA, then mention that in your question as well.
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#2
6th April 2016, 03:01 PM
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CBU MBA marketing plan
Hello sir I want to know the objectives and goals of marketing plan of CBU MBA so please provide me information about the same.
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#3
6th April 2016, 03:05 PM
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Re: CBU MBA marketing plan
The objective of marketing plan is to give the governing body of the University and CBU MBA program an accurate and well researched snapshot of the current Memphis area MBA market. Goals of marketing plan The goals of marketing plan are to help promote the CBU MBA program Its main selling points to a defined target market and to prospective MBA students, grow the CBU MBA program, and increase the number of qualified applicants to the program. The goals will be accomplished through a small media budget of $60,000 and through existing program refinements. Solutions Marketing Mix Refinements • Product - Student Perks, Alumni Events, CBU MBA Cohort Events, GMAT Prep Courses, Concentrations, Curriculum and Professors, Charity/Community Partnerships, and New MBA Marketing Manager. • Price - Locked Tuition and Scholarships. • Promotion - New Themes, CMBA, Referral Incentives, Social Media, CBU MBA Store, Sponsored Events at CBU, Bell Tower Advertisements, PR Marketing, Email Segmentation, List Price, Create Communication Protocol, MBA Student Directory, and MBA Graduate Statistics. • Place - Corporate Location, Leased Eastern Location, Facility, and Class Frequency. Media Plan Utilizing all but $1.02 of given $60,000 budget, a robust Media plan was defined that would include advertisements in print media, online media, and social media throughout a twelve month period. Additionally, the recommended media plan includes the creation of a new CBU MBA website, an active presence in social media platforms, and newly revamped CBU MBA marketing materials. CBU MBA Marketing Plan |