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  #1  
6th November 2015, 04:52 PM
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Join Date: Aug 2012
Cbu MBA marketing plan

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  #2  
6th April 2016, 03:01 PM
Unregistered
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CBU MBA marketing plan

Hello sir I want to know the objectives and goals of marketing plan of CBU MBA so please provide me information about the same.
  #3  
6th April 2016, 03:05 PM
Super Moderator
 
Join Date: May 2012
Re: CBU MBA marketing plan

The objective of marketing plan is to give the governing body of the University and CBU MBA program an accurate and well researched snapshot of the current Memphis area MBA market.

Goals of marketing plan

The goals of marketing plan are to help promote the CBU MBA program

Its main selling points to a defined target market and to prospective MBA students, grow the CBU MBA program, and increase the number of qualified applicants to the program.

The goals will be accomplished through a small media budget of $60,000 and through existing program refinements.

Solutions

Marketing Mix Refinements


• Product - Student Perks, Alumni Events, CBU MBA Cohort Events, GMAT Prep Courses, Concentrations, Curriculum and Professors, Charity/Community Partnerships, and New MBA Marketing Manager.

• Price - Locked Tuition and Scholarships.

• Promotion - New Themes, CMBA, Referral Incentives, Social Media, CBU MBA Store, Sponsored Events at CBU, Bell Tower Advertisements, PR Marketing, Email Segmentation, List Price, Create Communication Protocol, MBA Student Directory, and MBA Graduate Statistics.

• Place - Corporate Location, Leased Eastern Location, Facility, and Class Frequency.

Media Plan

Utilizing all but $1.02 of given $60,000 budget, a robust Media plan was defined that would include advertisements in print media, online media, and social media throughout a twelve month period.

Additionally, the recommended media plan includes the creation of a new CBU MBA website, an active presence in social media platforms, and newly revamped CBU MBA marketing materials.

CBU MBA Marketing Plan










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