Anna University Business Concepts Notes

I am the student of B.E. Mechanical Engineering semester 7 of the Anna University and want to get the notes of Business Concepts subject so can you please provide me this?

[Kiran Chandar]

Ok, below I am providing you the syllabus of Business Concepts subject of B.E. Mechanical Engineering semester 7 of the Anna University

UNIT I BUSINESS ENVIRONMENT 10
Nature and purpose of business, classification of business activities: industry, commerce and trade,
objective of business and essential of successful business, economic environment –basic problems
of scarcity and choice, allocation of resources ,opportunity cost, Business growth and
measurement of size ,International Environment-balance of trade ,the trade gap ,and balance of
payments, role and methods of trade protectionism, Business Ethics.

UNIT II BUSINESS STRUCTURE AND ORGANIZATION 7
Historical view of business development forms of business organization: sole proprietorship,
partnership, join stock companies, co-operative societies, public enterprise-Definition, Meaning,
characteristics, Advantages and Disadvantages, Role of Government in business activity,
organization charts.

UNIT III ELEMENTS OF BUSINESS ACTIVITY 9
Purchasing-choosing suppliers, overview of stock control, production-scale of production, main
features of job, mass, and batch production systems, Marketing -concept and role of marketing,
marketing mix, channels of distribution, Finance-sources of finance, assessing business
performance.

UNIT IV HUMAN RESOURCES 10
Demographic trends and their impact on business concerns, unemployment-effects and types of
unemployment, local trends in employment in various sectors, selection, recruitment, training of
workers, motivation, basic knowledge of working age, contract of work, minimum wage, statutory
hours of work, statutory benefits.

UNIT V FOREIGN TRADE AND BANKING 9
Foreign trade-meaning, nature, importance, procedure of export and import, globalization, MNC,
MNE, Introductory idea about commercial banks-functions and services, Insurance-meaning, types,
principles, benefits.

LECTURE : 45

TUTORIAL : -TOTAL : 45

REFERENCES
1 Joel Dean - Managerial Economics, Prentice Hall/Pearson, 2007
2 Rangarajan - Principles of Macro Economics, Tata McGraw Hill
3 Marketing Management - Philip Kotler - Pearson Education- Millennium Edition
4 Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India P.Ltd., Pearson