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Old 9th May 2016, 12:16 PM
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Default Quick Mba Marketing Plan

Hello sir I am here as I want to get the Marketing Plan Outline of QuickMBA so will you please provide me the same??
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Old 9th May 2016, 02:10 PM
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Default Re: Quick Mba Marketing Plan

QuickMBA is an online knowledge resource for business administration. Its goal is to help you to quickly find the business knowledge whenever you need

It is operated by the Internet Center for Management and Business Administration, Inc

As per your demand here I am providing you Marketing Plan Outline of QuickMBA

I. Executive Summary
A high-level summary of the marketing plan.

II. The Challenge
Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

III. Situation Analysis
Company Analysis
-Goals
-Focus
-Culture
-Strengths
-Weaknesses
-Market share

Customer Analysis
-Number
-Type
-Value drivers
-Decision process
-Concentration of customer base for particular products

Competitor Analysis
-Market position
-Strengths
-Weaknesses
-Market shares

Collaborators
-Subsidiaries, joint ventures, and distributors, etc.

Climate
Macro-environmental PEST analysis :
-Political and legal environment
-Economic environment
-Social and cultural environment
-Technological environment

SWOT Analysis

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:
-The firm's internal attributes can be classed as strengths and weaknesses.
-The external environment presents opportunities and threats.


IV. Market Segmentation


Segment 1
-Description
-Percent of sales
-What they want
-How they use product
-Support requirements
-How to reach them
-Price sensitivity

Segment 2

V. Alternative Marketing Strategies

List and discuss the alternatives that were considered before arriving at the recommended strategy.

Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.


VI. Selected Marketing Strategy
Product
The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include:
-Brand name
-Quality
-Scope of product line
-Warranty
-Packaging

Price
Discuss pricing strategy, expected volume, and decisions for the following pricing variables:
-List price
-Discounts
-Bundling
-Payment terms and financing options
-Leasing options

Distribution (Place)
Decision variables include:
-Distribution channels, such as direct, retail, distributors & intermediates
-Motivating the channel - for example, distributor margins
-Criteria for evaluating distributors
-Locations
-Logistics, including transportation, warehousing, and order fulfilment

Promotion
-Advertising, including how much and which media.
-Public relations
-Promotional programs
-Budget; determine break-even point for any additional spending
-Projected results of the promotional programs


VII. Short & Long-Term Projections

The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them.

VIII. Conclusion
Summarize all of the above.

Appendix

Exhibits
Calculations of market size, commissions, profit margins, break-even analyses, etc.

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