MBA Marketing Books Name

Please Someone detyailed unfo of some standard books of MBA in Marketing

[Pathak]

Here I am providing with the details of four most popular Books on Marketing Management:

1. Marketing Management by Rajan Saxena: Vice Chancellor, NMIMS University, Mumbai

Price: INR 625.

Index contents of the books are attached. Feel free to download.
(Index of Marketing Management by Rajan Saxena)

1. Marketing Management Today
Part One: The Marketing Environment
2. The Customer
3. The Competition
Part Two: Assembling the Marketing Toolbox
4. Marketing Planning
5. Marketing Research and Information Systems
6. Consumer Behaviour
7. Organisational Buying Behaviour
8. Segmenting and Targeting
9. Market Metrics and Demand Forecasting
Part Three: Delivering Customer Value
10. Product Management
11. New Product Decisions
12. Brand Decisions
13. Pricing Decisions
14. Integrated Marketing Communications
15. Advertising Management
16. Sales Promotion
17. Personal Selling
18. Managing the Sales Force
19. Managing the Distribution Function
20. Retail Management
21. Direct Marketing
Part Four: Creating Competitive Advantage
22. Marketing Strategy
23. Customer Relationship Management
24. Marketing Organisation
25. Marketing Performance and Control
Part Five: Current Issues
26. Global Marketing
27. Customer Service
28. Service Marketing
29. Rural Marketing
30. Green Marketing
Part Six: Cases (New, Existing)
1. Nano - A Dream Car for the Poor
2. Sunsilk Gang of Girls: Hindustan Lever Limited 's Online Social Networking Initiative
3. Jago Re! One Billion People
4. Fabindia - Fabric of India
5. Natural Ice cream
6. Western India Limited
7. HLL Juggernaut - The Dilemma of Growth
8. Service Standardisation
9. L 'Oreal - Building a Global Cosmetic Brand
10. Amway 's Indian Network Marketing Experience

2. Marketing Management by 1. Rajiv Lal HARVARD BUSINESS SCHOOL
2. John A. Quelch HARVARD BUSINESS SCHOOL 3. V Kasturi Rangan HARVARD BUSINESS SCHOOL

Price: Rs 685

Index Content:
(Marketing Management by Rajiv Lal Kasturi John A.)
PART I : INTRODUTION
Chapter 1. Marketing Strategy- An Overview
Chapter 2. Callaway Golf Company
Chapter 3. Tesco Plc.
PART II : CREATING VALUE
Chapter 4. Creating value
Chapter 5. Freemarkets Online
Chapter 6. Xerox:Book-In-Time
Chapter 7. Freeport Studio
Chapter 8. Omnitel Pronto Italia
PART III : CHOOSING CUSTOMERS
Chapter 9. Target Market Selection and Product Positioning
Chapter 10.Warner-Lambert Treland:Niconil
Chapter 11.TiVo
Chapter 12.The New Beetle
Chapter 13.Aqualisa Quartz:Simply a Beeter Shower
Chapter 14.Documentum, Inc.
PART IV : COMMUNICATING VALUE
15.Integrated Marketing Communications
Chapter 16.Guru.com
Chapter 17.Colgate-Palmolive Company: The Precision Toothbrush
Chapter 18.Launching the BMW Z3 Roadster
Chapter 19.Mountain Dew: Selecting New Creative
PART V : GOING TO MARKET
Chapter 20.Going to Market
Chapter 21.Ring Medical
Chapter 22.HP Consumer Priduct Business Organization: Distributing Printers via the Internet
Chapter 23.Goodyear:The Aquated Choice
Chapter 24.Merrill Lynch:The Integrated Choice
Chapter 25.Avon.com
PART VI : CAPTURING VALUE
Chapter 26.Pricing:A value-Based Approach
Chapter 27.Pricing and Market making on the interner
Chapter 28.Coca-Cola 's new Vending Machine Pricing to Capture Value, or Not?
Chapter 29.Tweeter etc.
Chapter 30.DHL Worldwide Express
PART VII : BRANDSING
Chapter 31.Brans and Branding
Chapter 32.Charles Schwab Corp:Introducing a New Brand
Chapter 33.Heineken N.V.:Global Branding and Advertising
Chapter 34.UNICEF
Chapter 35.Steinway & Sons:Buying a Legend(A)
PART VIII : MANAGING CUSTOMERS FOR PROFITS
Chapter 36.Note on Customer Management
Chapter 37.Fabtek(A)
Chapter 38.Hunter Business Group: TeamTBA
Chapter 39.Harrah,s Entertainment Inc.
PART NINE: SUSTAINING VALUE
Chapter 40.Sustaining Value
Chapter 41.Koc. Holding: Arecelik White Goods
Chapter 42.KONE: The MonoSpace Launch in Garmany
Chapter 43.H-E-B Own Brands
Chapter 44.Zucamor S.A.:Global Competition in Argentina
Chapter 45.Dell- New Horizones
Index


3. Foundations of Marketing by John Fahy & David Jobber
Author: John Fahy, University of Limerick
David Jobber, University of Bradford
Price: Rs 499
Index: (Foundation of Marketing by john Fahy)
Part 1: The Market-Led Organization
1. The nature of marketing
2. The global marketing environment
3. Understanding customer behaviour
4. Marketing research and customer insights
5. Market segmentation, targeting and positioning
Part 2: Creating Customer Value
6. Value through products and brands
7. Value through services, relationships and experiences
8. Value through pricing
Part 3: Delivering and Managing Customer Value
9. Integrated marketing communications 1: mass communications techniques
10. Integrated marketing communications 2: direct communications techniques and digital marketing
11. Distribution: delivering customer value
12. Marketing planning and strategy
4. Marketing: A practical Approach
Author: Peter Rix, UTS, Macleay College
Price: Rs 599
Index: (Foundation of Marketing by john Fahy)
Marketing: A Practical Approach
Part 1: Modern Marketing
Ch 1, The Field of Marketing
Ch 2, The Marketing Environment
Ch 3, Gathering Marketing Information
Part 2: Understanding Markets
Ch 4, Marketing Segmentation, Targeting and Positioning
Ch 5, Understanding the Consumer Market
Ch 6, Understanding the Business Market
Part 3: The Marketing Mix
Ch 7, Product Planning and Development
Ch 8, Product Management Strategies
Ch 9, Services Marketing Strategies
Ch 10, Pricing Strategies
Ch 11, Distribution Strategies
Ch 12, The Promotional Program
Part 4: Marketing Management
Ch 13, Strategic Planning
Ch 14, Marketing Metrics
Appendix: Marketing in Focus
Appendix: International Marketing
Do reply a post if you need any specific details.

[masthanbaig]

dear sir, can you send PDF or link to down load for MBA marketing Materials.

thanks