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  #2  
Old 25th April 2018, 02:37 PM
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Default Re: Syllabus for Calicut University

Can you provide me the syllabus of B.A. Mass Communication and Journalism Program offered by Calicut University as I need it for preparation of my exams?
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  #3  
Old 25th April 2018, 02:39 PM
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Default Re: Syllabus for Calicut University

The syllabus of B.A. Mass Communication and Journalism Program offered by Calicut University is as follows:

BA Mass Communication and Journalism
Semester I Course 11 Code: JOU1B01
Fundamentals of Mass Communication

Module I
Definition of communication, evolution of human communication, elements of communication, types of communication: Intra, inter, group, organizational, public and mass. Verbal and nonverbal communication

Module II
Concept of mass Evolution of mass communication and mass communication technology Invention of printing and democratization of knowledge

Module III
Nature, characteristics, functions and dysfunctions of mass media Types of media, an overview of folk media, print, radio, TV, film and new media

Module IV
Definition and functions of models Scope and purpose of communication models Basic communication models: Aristotle, Lasswell, Shannon & Weaver, circular model, Berlo, Dance, Gerbners general model. Whites gatekeeping model.

Module V
Status of mass media in India Communication and information revolution in India, scope and challenges of digitalization in India, digital divide Impact of new media on the conventional mass media Future of print media

Books for Reference
1. International Encyclopedia of Communication: Oxford.
2. Turow, Joseph : Media Today: An Introduction to Mass Communication, 4th Edition,
Routledge.
3. Joseph R. Dominick : The Dynamics of Mass Communication.
4. Denis McQuail :McQuails Mass Communication Theory. 5. Melvin L. Defleur : Fundamentals of Human Communication.
6. Denis McQuail and Sven Windahl : Communication Models.
7. Agee, Ault &Emery : Main Currents in Mass Communication.

Books for Further Reading
1. Marshall McLuhan Understanding Media.
2. David K BerloThe Process of Communication.
3. Kuppuswami Communication and Social Change.
4. Keval J Kumar Mass Communication in India.
5. D S Mehta Mass Communication and Journalism in India.
6. Dr. J V Vilanilam Mass Communication in India.
7. Andrew Beck & Peter Bennet Communication Studies.
8. Rogers and Singhal Indias Communication Revolution.
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Old 11th December 2018, 03:48 PM
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Default Re: Syllabus for Calicut University

Calicut university 1st year B Arch Syllabus
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