Scribd com MBA projects in marketing

[pooja]

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I am doing MBA Marketing degree from Mumbai University and searching for the MBA project for submitting in my final year. Will you please provide me List of some of the best and good MBA Marketing projects so I can choose any one also provide list of reference books?

[pawan]

As per your request below I am providing you the List of MBA Marketing projects:

Marketing Project Report on Consumer Perception and Buying Behaviour towards Washing Machines/Refreigrators

MBA Marketing Project Report on Satisfaction of the Customers of HCL Technologies Limited

MBA Marketing Project Report on Consumer Behaviour/ Consumer Attitudes towards Ball Pens, Project Report Marketing Process of Pen Industry

Marketing Project Report on Consumer preference of Chocolate Brands

Marketing Project Report on Impact of Packaging on Retailers and Consumers Buying Decision

Marketing Project Report on Effect of Branding on Consumers of FMCG Products and Durable Goods

Marketing Project Report on Analysis of Service Quality of Indian Airlines Ltd.

Marketing Project Report on Business Process Outsourcing - Implementation Issues

Marketing Project Report on Factors Affecting on Retail Price Strategy

Marketing Project Report on Influence of Advertisement on Food Habits of Childrens

Marketing Project Report on Comparative Study of Marketing Strategies of Airtel and Idea

MBA Marketing Project Report on Consumers Awareness and Perception about Credit Cards of PNB Delhi.

List of MBA marketing books:

The Anatomy Of Buzz by Emanuel Rosen

The Art Of The Pitch by Peter Coughter.

The Cluetrain Manifesto by Chris Locke, Doc Searls, David Weinberger and Rick Levine

Seth Godin. I am cheating here (so, sue me).

Here Comes Everybody by Clay Shirky.

Hey Whipple, Squeeze This by Luke Sullivan

Influence by Robert Cialdini.

The Innovator's Dilemma by Clayton Christensen.

Life After The 30-Second Spot by Joseph Jaffe

The Little Red Book Of Selling by Jeffrey Gitomer.

Made To Stick by Chip And Dan Heath.

Never Eat Alone by Keith Ferrazzi.

The New Rules Of Marketing And PR by David Meerman Scott.

Ogilvy On Advertising by David Ogilvy.

Positioning by Al Ries and Jack Trout.

Re-Imagine! by Tom Peters

The Tipping Point by Malcolm Gladwell

Waiting For Your Cat To Bark? by Bryan and Jeffrey Einsenberg.

Web Analytics 2.0 by Avinash Kaushik.

Where The Suckers Moon by Randall Rothenberg.