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Old 3rd January 2016, 08:41 AM
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Join Date: May 2012
Default Re: Retail Management in IISWBM

Retail Management in IISWBM is a two-year full-time management programme. It also conduct part time course in Retail Management of three year duration.

Course description

The first year comprises two (2) semesters followed by the first project of two (2) months.

The second year comprises two (2) semesters followed by a final project.

Subjects of Retail Management

First Year

SEMESTER I

Paper Code Subjects

MRM 101 Principles of Management
MRM 102 Business statistics & Quantitative Methods in Decision Analysis
MRM 103 Macro Economics & Micro Economics
MRM 104 Financial Accounting & Cost Accounting
MRM 105 Marketing Management
MRM 106 Organisational Behaviour
MRM 107 Basics of IT
MRM 108 Introduction to Retail & Retail Environment and concepts
MRM 109 Business Communication

SEMESTER II

Paper Code Subjects

MRM 201 Buying, Merchandising and Vendor Management
MRM 202 Retail Selling Skills and Sales Management
MRM 203 Operations Management
MRM 204 IT in Retail
MRM 205 Consumer Buying Behaviour and Consumer Service & Standards
MRM 206 Advertising and Brand Management
MRM 207 Research Methodology & Market Research
MRM 208 Management Skills & Ethos

SEMESTER III

Paper Code Subjects

MRM 301 Retail Marketing and Retail Strategy
MRM 302 Supply Chain Management and Warehousing
MRM 303 Legal Issues in Retail
MRM 304 Store Design & Visual Merchandising
MRM 305 Management Information System
MRM 306 Management Accounting
MRM 307 Retail Store Operations

SEMESTER IV

Paper Code Subjects

MRM 401 Retail Marketing and Retail Strategy
MRM 402 Supply Chain Management and Warehousing
MRM 403 Legal Issues in Retail
MRM 404 Store Design & Visual Merchandising
MRM 405 Management Information System
MRM 406 Management Accounting
MRM 407 Retail Store Operations

Contact info

IISWBM
Management House
College Square West
Kolkata-700 073
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