MDC Gujarat University

Hello sir, I am Nitin Patel. I am from Ahmedabad. I want you to help me by providing me with the syllabus of Master of Development Communication (MDC) in Gujarat University. Can you help me?

[Shaleen]

As you have asked about the syllabus of Master of Development
Communication (MDC) in Gujarat University, I am giving you information
about it, check below for the details

Master in Development Communication

SEMESTER I
CDC 401 – INDIAN SOCIETY & DEVELOPMENT – I

1. Demographic Profile: Population size distribution and density, Biological
characteristics of population: age, sex, race, mortality. Socio-economic and
cultural characteristics: literacy, education, occupation, religion, language,
urban, rural and tribal components. Dynamic characteristics of population:
births, migration. Demographic indicators as development indicators.

2. Political Profile: Indian constitution, fundamental rights & directive
principles, Political institutions: Parliament, Legislative, Bureaucracy,
Judiciary, Pparties, Elections and Ppolitical processes, Interests groups and
pressure politics. Center-State relations. Local governments: urban and
rural. Right to information, Human Rights.

3. Social Profile: Social stratification Social and stratification and its communication and development implications in rural and urban context,
Pluralism and its implications, Conflict and Consensus in Indian Society.

4. Psychological Profile: Development of behaviour, perception, learning, motivation and attitude.

CDC 402 – COMMUNICATION PERSPECTIVE - I

1. Introduction to Concept, Models, Theories and Approaches of Communication. a. Concept of Communication: Scope and Elements of Communication process from Source via Channel to Receiver and back. b. Models of communication: Lass well, Osgood and Schramm, Gerbner, Shanon and Weaver and David Berlo. c. Introduction to Communication Theories: Consistency theory, bullet theory, Individual differences theory, Social-culture category theory, Social relationships theory, Mc Luhan’s Hot and Cool media. d. Communication approaches: One way-two way, Upward-downward, Horizontal- vertical, Participatory. e. Interpersonal Communication

For more, you can refer to the attached file