MBA Marketing Analytics

Can you tell me in detail about the MBA Business Analytics course offered by UPES or University of Petroleum & Energy Studies in India? Provide me its curriculum too?

[Kiran Chandar]

Business Analytics are required in industries like financial services, retail, healthcare, manufacturing, energy, oil & gas, telecom, sports, social media, gaming, e-commerce, e-governance etc.

MBA Business Analytics

Minimum eligibility for MBA Business Analytics is 50% marks at Higher & Senior Secondary Level (class 10th 12th)

And

B.Tech / BE in any discipline, B.Sc (PCM) or B.Sc (Maths); BA (Economics/ Math/ Statistics); B.Com Pass or honors, BBA with minimum 50% marks from a recognized University

Curriculum

Semester I
Subject
Organizational Behavior
Business Communication
Accounting for Managers
Economics & Management Decisions
Marketing Management
Applied Statistics
Domain Specific Courses
Data Analytics Lab
Spreadsheet Modeling and Analysis
Applied Statistics Lab
Database and Query Languages

Semester II
Subject
Human Resource Management
Operations Research
Marketing Research
Econometrics
Financial Management
Domain Specific Courses
Applied Business Intelligence
Big Data Analytics + no SQL Lab
Data Cleaning, Normalisation & data Mining
Open Elective -I: (any one)
Program Elective -I: (any one)
Industrial Tour/ Training & Certificate

Semester III
Subject
Strategic Management
Domain Specific Courses
Data Visualization
Applied Big Data Analytics
Marketing and Retail Analytics
Financial Risk and Fraud Analytics
Open Elective -II: (any one)
Program Elective -II: (any one)
Time Series Analysis
Social & Web Analytics
Summer Internship
Dissertation-I

Semester IV
Subject
Enterprise Risk Management
Legal Aspect of Business
Domain Specific Courses
Business Analytics Project
Dissertation-II

Fee Structure