MBA Customer Satisfaction Projects

I am MBA student and I want to prepare project on Customer Satisfaction so can you please provide me the sample project on this topic?

[Pathak]

Customer satisfaction survey is a systematic process for collecting consumer data, analyzing this data to make it into actionable information, driving the results throughout an organization and implementing satisfaction survey

Customer satisfaction can be experienced in a wide range of circumstances and linked with both products or solutions.

Project Report on Internal Customer Satisfaction

INTRODUCTION

Customer is the king, this is all the more apt for today's business environment where, all other factors remaining more or less constant, it is the value addition to the customer that is making all the difference.

Customer satisfaction depends on the performance relative to a expectations.

A key premise in customer satisfaction is understanding the needs and meeting or exceeding the expectations of customers. Further more, this is done while optimally using resources. While most companies have developed strategies to improve quality and external customer service, internal customer satisfaction is a much neglected component of quality improvement. To this end, it is important to emphasize that total customer satisfaction can be attained only if all employees devoted to external customer satisfaction can work together and assist each other to achieve the common objective, when the internal customer isn't satisfied, Relationships with the external customer suffer. So, it is suggested to adopt customer oriented approach to keep the internal customer satisfied and motivated, who in turn will focus their attention and energy upon meeting the requirements of their customers, thereby maximizing the customer, thereby maximizing the customer satisfaction.

Customer satisfaction survey is the process to monitor the satisfaction quotient of their people. In internal satisfaction surveys therefore tracks the return on your investments in keeping your people happy, high salaries, a quality culture, a healthy work environment.

Last, but not the least internal customer satisfaction survey helps in finding the critical areas, which need further improvement.

Need of Internal Customer Satisfaction Survey arises due to following reasons.

Ø Rapidly growing organization.

Ø High or growing turnover rate.

Ø Excessive rumor's

Ø Highly competitive industry.

Ø Planned and recent organizational changes.

Project Report on Internal Customer Satisfaction



For complete project here is the attachment;