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2nd May 2018, 07:49 AM
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Re: Journalism Syllabus Bangalore University

I want the syllabus of Journalism (UG) program of Bangalore University so will you provide me?
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2nd May 2018, 07:51 AM
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Join Date: Aug 2012
Re: Journalism Syllabus Bangalore University

I am providing you the syllabus of Journalism (UG) program of Bangalore University

Bangalore University Journalism (UG) Syllabus

Semester: 1 Paper: 1


INTRODUCTION TO COMMUNICATION AND MEDIA

Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
Communication: Meaning Definition Nature Scope Process of communication Functions of
Communication 16 hrs.
Unit- 2
Kinds of Communication: Oral & Written, Verbal and Non Verbal. Levels of Communication:
Intrapersonal Interpersonal - Group Mass Communication. Differences between levels of
Communication 16 hrs.
Unit- 3
Basic Models of Communication: Aristotles Model - Herald D Lass wells Model - David Berlos Model
Shannon & Weavers Model Osgoods Model - Differences between Linear and Non Linear Models.
Glossary of Communication. 16 hrs.
Unit- 4
Media Mass communication: Characteristics of Print Media Electronic Media Traditional and Folk
Media New Media 16 hrs.
Unit- 5
Media for Communication: Print Media Electronic Media: Radio & TV, Oral Media Traditional and
Folk Media. 16 hrs.
BOOKS FOR REFFERENCE
1. David Berlo: The Process of Communication Holt, Rinehart & Winston, Newyork,1960
2. Wilbur Schramm: Mass Communication University of Illinois press:urbana,IL,1960
3. Denis McQuail: McQualis Mass Communication Theory (6
th
Edition), SAGE publication Ltd., 2010
4. Keval. J. Kumar: Mass Communication in India- (4
th
Revised Edition), Jaico Publishing house, Mumbai,2014
5. Uma Narula: Mass Communication: theory & Practice- Haranand Publications Pvt. Ltd, New Delhi,2008
6. Chandrakant P Singh: Dictionary of Media & Journalism IK International Pvt Ltd., Delhi,2004
7. Subhir Ghose: Mass Communication : An Indian Prespective: Shishu Sahitya Samasad,2009
JOURNALISM (UG) SYLLABUS
Semester: 2 Paper: 2 (2.2)
PRINT MEDIA
Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
Introduction to Printing: Origin of Printing Types of Printing Typography
16 hrs.
Unit- 2
Definition of journalism: Nature & Scope - Functions of Journalism Kinds of journalism
16 hrs.
Unit- 3
Brief History of Indian Journalism With special reference to J.A.Hickey Raja Ram Mohan Roy
James silk Buckingham Annie Besant S.Sadananda B.G.Hornieman
16 hrs.
Unit- 4
Kannada journalism: Origin and Growth of Kannada Journalism in Karnataka Major Newspapers in
Karnataka Recent Trends
16 hrs.
Unit- 5
Review of Newspapers and periodical contents Photo Journalism News agencies
16 hrs.
BOOKS FOR REFFERENCE
1. Rivers W.L. : Mass Media
2. Fraser Bond: Introduction to Journalism
3. Mehta.D.S.: Mass Communication & Journalism in India
4. Nadig Krishna Murthy: Indian journalism
5. Parthasarathy. R.: Journalism in India
6. Chalapathy Rau. M: The Press
7. Ahuja B.N.: The theory & Practice of Journalism
8. Gundappa.D.V.: Vrutta Patrikegalu

Semester: 3 Paper: 3 (3.3)
AUDIO VISUAL MEDIA
Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
Brief History of Radio: Evolution of Radio in India Present status of Radio in India Growth of FM
Radio Commercial Radio Broadcasting in India
16 hrs.
Unit-2
Types of Radio programs Yuva Vahini News Farm News Agricultural News Special Audience
programs Principles of writing for Radio
16 hrs.
Unit- 3
A Brief History of Television Development of television in India Private channels in India DTH
SITE
16 hrs.
Unit- 4
Types of Television programs Production Techniques Recent trends in Television Broadcasting in
India
16 hrs.
Unit- 5
History & Development of Cinema - A brief history of Indian cinema New Trends in Indian Cinema
Status of Kannada C Film censorship in India
16 hrs.
BOOKS FOR REFFERENCE
1. Mehra Masani: Broadcasting and the people
2. Srinivasa K.M.: Radio and TV Joyrnalism
3. Bliss and Patterson: Writing News for Broadcast
4. Kaushik S: Introduction to TV Journalism
5. Gerald Millerson: Techniques of Film Production
6. Mullick K.R.: Tangled tapes
7. Barnou & Krishna Swamy: Indian Film
8. Garga B.D.: So Many Cinemas: The Motion Picture in India

Semester: 4 Paper: 4 (4.4)
MEDIA LAWS
Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
Concept of Freedom of Press: Press as a Fourth Estate: Press during Emergencey-1975: Role of Press
in democracy
16 hrs.
Unit- 2
Freedom of Speech and expression: Article 19(1) (a) and Article 19(2) Case studies
16 hrs.
Unit- 3
Media Laws Defamation and Slander Libel Sedition- Obscenity censorship Contempt of Court
Cyber Law
16 hrs.
Unit- 4
Media Laws: Official Secret Act Working Journalists Act of 1955 Parliamentary Proceedings and
Privileges The Press and Registration of Book Act Copy right Act RTI Prasara Bharathi Act
16 hrs.
Unit- 5
Press Council of India Press commission of India
16 hrs.
BOOKS FOR REFFERENCE
1. Durgadas Basu: Laws of the Press in India
2. Rayudu C.S.: Communication Laws
3. Umrigar D.M.: Journalist and the Law
4. Pil : The Law and the Press
5. Durgadas Basu: Indian Constitution
6. Someswara Rao: Journalism: Ethics, codes and the Law
7. Radhakrishnamurthy B: Indian Press Laws
8. Reports: 1. First Press Commission
2. Second Press Commission
3. Press Council Act

Semester: 5 Paper: 5 (5.5)
Reporting
Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
News: Definitions News values Sources of News Principles of News writing
16 hrs.
Unit- 2
News structure types Leads: types of Leads types of News stories
16 hrs.
Unit- 3
Qualifications of Reporter Beat Reporter Correspondents _ foreign Correspondence Stringers
Free lance journalist Mofussial
16 hrs.
Unit- 4
Interviews _ Meaning types and techniques of Interviews Methods of writing Interview stories
16 hrs.
Unit- 5
Reporting Parliament Crime Sports Press Conferences Speech
16 hrs.
BOOKS FOR REFFERENCE
1. Kamath M.V.: Handbook of journalism
2. Srivastava. K.M.: News writing and reporting
3. McDougal C.D.: Interpretative Reporting
4. Sheean P.V.: Reportorial Writing
5. Sherwood H.C. : Journalistic Writing
6. Kamath.M.V.: Professional Journalism
7. Carl Warren: Modren News Reporting
8. Ramachandra Iyer: Quest for News

Semester: 6 Paper: 6 (6.6)
Editing
Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
Functions of Newsrooms Reporting Sections- Editorial Dept. Different Designations in Reporting and
Editorial Depts.
16 hrs.
Unit- 2
Editing: Meaning Purpose Principles of Editing Rewriting: Purpose Principles translation:
meaning purpose Principles
16 hrs.
Unit- 3
Qualifications and responsibilities of Editor news editor Chief sub editor Sub Editor
16 hrs.
Unit- 4
Headlines: Meaning kinds Functions Headline writing
16 hrs.
BOOKS FOR REFFERENCE
1. B.N. Ahuja and S.S. Chabra: editing, Surjeet Publications, Delhi,2009
2. Bruce Westley: News Editing(3
rd
edition) IBH Publications, New delhi,1980
3. Baskette, Sissors & Brooks: The Art of Editing(5
th
edition) McMillan Publications
co.,Newyork,1992
4. Harold Evans: Newspaper Design, Holt,Rinehart & Winston,1976
5. Wolesley & Campbell: newsmen at Work, Houghton and Mifflin, 1949
6. TJS George: Editing-A handbook for the Journalist,IIMC, New Delhi,1989
7. Spencer L.M. Editorial Writing
8. Robert C Mcgiffert: The Art of Editing News Chilton Book Co.,1972

Semester: 6 Paper: 7 (6.7)
MEDIA MANAGEMENT
Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
Starting of a Newspaper: Structure of a News Paper organization and its operations. Principles of
newspaper business: planning .staffing, organization, directing, types of newspaper organization.
Unit- 2
News papers ownership: types of newspaper ownership in India. Role of circulation and promotion.
Public relations for newspaper organization.
Unit- 3
Problems and prospects of newspaper industry in india, small news papers and their problems, global
competition on India media.
Unit-4
Starting of a TV channel and radio station. Organizational structure of radio and tv studios.
Unit-5
Compulsory: study tour
BOOKS FOR REFFERENCE
1. Achal Mehra: Newspaper Management in the new multimedia age, Asian mass communication
research and information centre(AMIC), Singapore, 1988
2. Rucker & Williams: newspaper organization and management, 5
th
edition, lowa state pr; 1955
3. Trilok N. Sindhwani: newspaper economics and management, Ankur publishing house,1979
4. Rayudu C.S: Media and communication management, Himalaya publishing House,2011
5. Mocavatt & pringle: Electronic Media Management, stoneham, MA:Focal Press, 1986
6. Arun Bhattacharjee. Indian press- profession to industry, vikas publications, 1972
7. Barngart T.F: Weekly Newspapers Management, Appleton-century-crofts, 1952

Semester: 8 Paper: 6(6.8)
ADVERTISING AND PUBLIC RELATION
Theory: 5 Hours/week Total Hours/ semester: 80
Unit- 1
Advertising: meaning, nature, scope, types of advertisement. Role of advertising in society
advertisements and ethics. ASCI.
Unit- 1
Advertising agencies, Functions of advertising agencies. Copy writing, slogan writing, and visualization.
Unit- 1
Nature and scope of public relation. Qualification and responsibilities of a public relations officer.
Differences between publicity, public opinion, propaganda and public relations.
Unit- 1
Pr Tools: house journals, press conferences, press releases, exhibitions, advertising, media tour.
BOOKS FOR REFFERENCE
1. Keval J Kumar: advertising in India
2. Sandage and others: Advertising theory and practice
3. Sethia & Chunawala: Advertising principles and practice
4. Otto kleppner: Advertising procedure
5. Cutlip & center: Effective Public Relations
6. Ravindran: Handbook of Public Relation
7. Ahuja & Chandra: Public Relations
8. Sam black: Practical Public Relations
9. K. R. Balan: Applied Public Relations & Communication, Sultan Chand & sons, new delhi,2008

For complete syllabus here is the attachment

Contact-

Bangalore University
Gnana Bharathi, Teachers Colony, Nagarbhavi, Bengaluru, Karnataka 560056
080 2321 3023
Attached Files
File Type: pdf Bangalore University Journalism (UG) Syllabus.pdf (373.7 KB, 35 views)


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