#1
13th May 2015, 08:59 AM
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IIM Lucknow Sales Marketing Program
Hello sir I have completed my graduation and now I want do sales marketing program in iim lucknow. So I want to know about the Objective, Course Structure, and Assessment Eligibility etc
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#2
13th May 2015, 02:56 PM
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Re: IIM Lucknow Sales Marketing Program
Hello user, as you say you want do sales marketing program in IIM lucknow. Here I have the full information regarding this course. So I am providing you don’t worry. Eligibility • You should be working professionals/self-employed • You (10+2+3) in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE. • have work experience for 2 year (full-time paid employment) post completion of graduation as on Application Closure Date Objective of this program The program will help the participant to: • Understand & identify the challenges in today’s market place. • Understanding the roles and responsibilities of a sales manager. • Understand the Customer and Market Orientation for Business Success. • Understand the Conceptual framework for sales and marketing. • Be able to learn how to manage, motivate and lead sales team. • Understand the fundamentals of channel design, development and management decisions. • Gain an appreciation of the sector specific issues in marketing of Pharmaceutical, Banking and Financial services, FMCG Industries and Industrial products. Course Structure: Classroom Component: the core of EPSM. Spread over 1 year, faculty from IIMC will take these modules. . Campus Component: held at the beginning, during or end of the 1-year program. This is a crucial component covering 7 days. It is compulsory for all participants. Course-contents: Level 1: General Management for Marketing : Module 1: Fundamentals of Management Module 2: People Skills for Sales & Marketing Professionals Assessment Evaluated on a continuous basis leading to a grade of Excellent, Good, Average and Poor, students successfully completing the program will get a completion certificate from IIMC. Any unsuccessful candidate would receive a certificate of participation. Contact details Indian Institute of Management Lucknow IIM Rd, Prabandh Nagar, Mubarakpur, Lucknow, Uttar Pradesh |
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