IGNOU BRL-015 IT-Application in Retailing Question Paper

[Arun Vats]

IGNOU BRL-015 IT-Application in Retailing Question Paper

BBA IN RETAILING 14r)
CO Term-End Examination
0 December, 2018
BRL-015 : IT-APPLICATION IN RETAILING
Time : 2 hours Maximum Marks : 50

1. Discuss the concept of e-tailing. Describe the
components of e-tailing. 5+5=10

2. Briefly explain the Store Execution System (SES).
Discuss the major components of Store Execution
System. 3+7=10

3. "Loyalty is considered as a positive belief."
Elaborate. Discuss the major types of monetary
and non-monetary loyalty programmes. 3+7=10
4. Discuss the POS software and hardware.
What role does POS software play in modern
retail ? 2+8=10

5. Explain briefly the following terms used in
retailing : 5x2=10
(a) BI (Business Intelligence)
(b) ROI (Return On Investment)
(c) MMS (Merchandise Management System)
(d) ERP (Enterprise Resource Planning)
(e) SKU code

6. Comment on any two of the following
statements : 2x5=10
(a) 'Retailers are at the mercy of
underperforming technology, everchanging
IT trends and a complex
infrastructure at an organizational lever.
(b) 'Competition in the retail sector is fierce and
technology is on the front line of service
delivery.'
(c) 'Investment in back-office technology, is
essential if a retailer has to retain his
customer base.'

7. Distinguish between any two of the following : 2x5=10
(a) Mobile application and web application in
retailing
(b) Product hierarchy and Location hierarchy
(c) Signature and Digital signage

8. Write short notes on any two of the following :
(a) 'Brick-and-Mortar Retailing'
(b) Web store
(c) Customer Analytics