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22nd August 2020, 06:00 PM
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IGNOU BRL-015 IT-Application in Retailing Question Paper
IGNOU BRL-015 IT-Application in Retailing Question Paper BBA IN RETAILING 14r) CO Term-End Examination 0 December, 2018 BRL-015 : IT-APPLICATION IN RETAILING Time : 2 hours Maximum Marks : 50 1. Discuss the concept of e-tailing. Describe the components of e-tailing. 5+5=10 2. Briefly explain the Store Execution System (SES). Discuss the major components of Store Execution System. 3+7=10 3. "Loyalty is considered as a positive belief." Elaborate. Discuss the major types of monetary and non-monetary loyalty programmes. 3+7=10 4. Discuss the POS software and hardware. What role does POS software play in modern retail ? 2+8=10 5. Explain briefly the following terms used in retailing : 5x2=10 (a) BI (Business Intelligence) (b) ROI (Return On Investment) (c) MMS (Merchandise Management System) (d) ERP (Enterprise Resource Planning) (e) SKU code 6. Comment on any two of the following statements : 2x5=10 (a) 'Retailers are at the mercy of underperforming technology, everchanging IT trends and a complex infrastructure at an organizational lever. (b) 'Competition in the retail sector is fierce and technology is on the front line of service delivery.' (c) 'Investment in back-office technology, is essential if a retailer has to retain his customer base.' 7. Distinguish between any two of the following : 2x5=10 (a) Mobile application and web application in retailing (b) Product hierarchy and Location hierarchy (c) Signature and Digital signage 8. Write short notes on any two of the following : (a) 'Brick-and-Mortar Retailing' (b) Web store (c) Customer Analytics |
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