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4th June 2018, 02:52 PM
Re: Gujarat Skill University

Can you tell me in detail about Certificate Course in Search Engine Optimization Program offered by TeamLease Skills University in Vadodara Gujarat?
4th June 2018, 02:53 PM
Super Moderator
Join Date: Aug 2012
Re: Gujarat Skill University

TeamLease Skills University is a private and the first fully vocational education and training University in India. Though it is a private university it was created in Public private partnership between the Government of Gujarat and Teamlease services, one of India's largest recruitment agencies.

Certificate Course in Search Engine Optimization

The SEO course aims to provide essential knowledge in SEO techniques to boost their career in the digital marketing field. By the end of this course, one will have learned about:
Best practices for on-page optimization
SEO methods to generate relevant keywords
Competitive analytics
Design & architecture
Site optimization practices
Off page optimization: Link-building
SEO for local search
SEO site audits
Keyword Research

Program Features
Audio video lectures by industry expert
Industry specific training curriculum
Online Faculty for query solving

Any under graduate/graduate/post graduate

Course Duration
1 Month

Course Fees/ Price (In INR):

Course Structure
1 Introduction to digital marketing
Introduction to digital marketing
2 Freelancing on the web
How freelancing on the web works?
Freelance Program
3 Introduction to SEO
Introduction to SEO
How search engines work
Html tags required for SEO
Deep Dive into how search engines index content
Basics of Google+ Local 1
Basics of Google+ Local 2
4 SEO Factors
Factors of SEO-1
Factors of SEO-2
5 Competition analysis and Audit
Competition Analysis
SEO Audit Case Study 1
SEO Audit Case Study 2
6 Keyword research
Top level approach while researching keywords
7 On-page optimization
Optimizing non-text areas of the website
Working with canonical URL's and redirects
8 Off-page optimization
Off page optimization
How to do Off-page Optimization planning?
How to do Article Submission & Link Submission to Directories?
How to do social bookmarking & forum posting?
Competitor Link Building Strategy
9 Tech issues
Tech Issues in Advance SEO
How do server side issues impact SEO
Technical SEO for e-commerce
Technical SEO for multi-lingual sites
10 SEO- Miscellaneous
Online Reputation Management (SEO)
11 Introduction to SEM
12 Keyword Research for Adwords
New Keyword Planner Tool
13 Campaign Structure
Goal Setting for Adwords campaigns
14 Project based on course contents

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