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11th March 2016, 12:55 PM
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Join Date: May 2012
Re: Goal Setting Theory Of Motivation

Goal setting involves the development of an action plan designed to motivate and guide a person or group toward a goal.

Goal setting can be guided by goal-setting criteria (or rules) such as SMART criteria. Goal setting is a major component of personal-development and management literature.

Hey the American psychologist Edwin Locke from the University of Maryland at College Park has studied the power of goal setting since the late 1960s.

He first posited that employees were motivated by goals and feedback in his 1968 article "Toward a Theory of Task Motivation and Incentives."

In simple words, goals indicate and give direction to an employee about what needs to be done and how much efforts are required to be put in.

The important features of goal-setting theory are as follows:

Back points of Goal Setting Theory

At times, the organizational goals are in conflict with the managerial goals. Goal conflict
has a detrimental effect on the performance if it motivates incompatible action drift.

Very difficult and complex goals stimulate riskier behaviour.

If the employee lacks skills and competencies to perform actions essential for goal, then
the goal-setting can fail and lead to undermining of performance.

There is no evidence to prove that goal-setting improves job satisfaction.

Benefits of Goal Setting Theory

Goal setting theory is a technique used to raise incentives for employees to complete
work quickly and effectively.

Goal setting leads to better performance by increasing motivation and efforts, but also
through increasing and improving the feedback quality


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