#1
10th November 2015, 03:06 PM
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Digital strategy MBA
Welcome to MBA Forum. This is Digital strategy MBA discussion page. Here you can discuss about Digital strategy MBA in details. Please ask your question about Digital strategy MBA in the quick reply box mention below. Our member will try to answer your question about it as soon as possible. Furthermore, please provide your full details with your question. Your Name, email address, phone numbers, also you education / University in which you are studying. If your question is related to any institution / University / Business School/ Online MBA / Distance MBA or Jobs related to MBA, then mention that in your question as well.
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#2
3rd July 2018, 02:00 PM
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Re: Digital strategy MBA
Hello sir, at Harvard Business School which modules are provided in Digital strategy MBA? Please show me Digital strategy of MBA?
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#3
3rd July 2018, 02:01 PM
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Re: Digital strategy MBA
The digital marketing strategy for MBA is defined that when the tools of marketing change, strategies change too. Digital media, and in particular social media like Youtube, Facebook, Blogs, and Twitter, represent radically new tools for reaching customers, collaborating with them, and building relationships. They paid search advertising tools like Google's Adsense make "free to consumer" a strategic option. Modules are provided in Digital strategy MBA? Please show me Digital strategy of MBA: Module 1: Current approaches to advertising and direct marketing, Media selection, evaluation of effectiveness Module 2: Emerging new media, how they are used to acquire and retain customers. Module 3: How established marketing companies are migrating their marketing efforts to new media. Module 4: How born-on-the-Web marketing companies are being built around opportunities created by the new media. Module 5: Challenges of new media such as social network management, pricing in two-sided markets, crowdsourcing, managing digital identity and privacy, combining hierarchical management with self-organizing systems Sample Session Titles: The 5 Domains of Digital Transformation: A Holistic Framework Customer Network Strategy: Understanding and Harnessing Digital Behaviors Platforms, Competition, and Multi-Sided Business Models Big Data at Work: New Data Types, New Tools, and New Organizational Processes The Data Asset Map: Building the Value of Your Data Over Time A/B testing, Experimentation, and Minimum Viable Products Translating the Lean Startup to Enterprise-Scale Innovation Value Proposition Adaptation: A Customer-Centric Tool for Rapid Change The Disruptive Business Model Map: Customer Trajectories, Network Effects, and Disruptive Scope Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger Leadership and the Customer Value Imperative Address: Executive Education Harvard Business School Soldiers Field Boston, MA 02163 Phone: 1.800.427.5577 |
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