Digital strategy MBA

[pooja]

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Hello sir, at Harvard Business School which modules are provided in Digital strategy MBA? Please show me Digital strategy of MBA?

[pawan]

The digital marketing strategy for MBA is defined that when the tools of marketing change, strategies change too.

Digital media, and in particular social media like Youtube, Facebook, Blogs, and Twitter, represent radically new tools for reaching customers, collaborating with them, and building relationships.

They paid search advertising tools like Google's Adsense make "free to consumer" a strategic option.

Modules are provided in Digital strategy MBA? Please show me Digital strategy of MBA:

Module 1:
Current approaches to advertising and direct marketing, Media selection, evaluation of effectiveness

Module 2:
Emerging new media, how they are used to acquire and retain customers.

Module 3:
How established marketing companies are migrating their marketing efforts to new media.

Module 4:
How born-on-the-Web marketing companies are being built around opportunities created by the new media.

Module 5:
Challenges of new media such as social network management, pricing in two-sided markets, crowdsourcing, managing digital identity and privacy, combining hierarchical management with self-organizing systems

Sample Session Titles:

The 5 Domains of Digital Transformation: A Holistic Framework
Customer Network Strategy: Understanding and Harnessing Digital Behaviors
Platforms, Competition, and Multi-Sided Business Models
Big Data at Work: New Data Types, New Tools, and New Organizational Processes
The Data Asset Map: Building the Value of Your Data Over Time
A/B testing, Experimentation, and Minimum Viable Products
Translating the Lean Startup to Enterprise-Scale Innovation
Value Proposition Adaptation: A Customer-Centric Tool for Rapid Change
The Disruptive Business Model Map: Customer Trajectories, Network Effects, and Disruptive Scope
Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
Leadership and the Customer Value Imperative

Address:

Executive Education
Harvard Business School
Soldiers Field
Boston, MA 02163
Phone: 1.800.427.5577