#1
12th November 2016, 06:18 PM
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Marketing Strategy Of IOCL
Hi I want to know that what marketing strategy has been followed by the Indian Oil Corporation Limited till now so I can have an idea for the same???
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#2
14th November 2016, 10:44 AM
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Re: Marketing Strategy Of IOCL
Well the Indian Oil Corporation is India’s Largest Commercial Enterprise, with a net profit of 103.99 billion for the financial year 2015-16. IndianOil has one of the largest petroleum marketing and distribution networks in Asia, with over 43,000 marketing touch points. It has followed the marketing strategy not only through advertisement but also bu co9vering the areas like the fuel stations are located across different terrains and regions of the Indian sub-continent. Many landmark surveys continue to rate IndianOil as the dominant energy brand in the country An enduring symbol for high quality petroleum products and services. IndianOil has been adjudged as one of India's top brands by UK-based Brand Finance, an independent consultancy that deals with valuation of brands In its marketing it provides training to dealers and customer attendants are key steps being taken byIndianOil to enhance customer experience. IndianOil has modernised more than 85 percent of eligible A &B site retail outlets and in the coming year,. IndianOil is emphasising on achieving cent per cent modernization of the rest of fuel stations. Products AutoGas Petrol/Gasoline Diesel/ Gasoil Indane Cooking Gas Commercial / Reticulated LPG Bulk/ Industrial Fuels Aviation Fuel |