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7th March 2016, 08:06 AM
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Join Date: Apr 2013
Re: Advertising Effectiveness MBA Project

As you want I am here giving you project report on Advertising Effectiveness for MBA final year students.

Project Report on Advertising Effectiveness

Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device.

Basic Features of Advertising

It is a mass non-personal communication.

It is a matter of record.

It persuades buyers to purchase the goods advertised.

It is a mass paid communication.

The communication media is diverse such as print (newspapers and magazines)

It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it.

Types of Advertising

Product Advertising

Institutional Advertising

Consumer advertising

Comparative advertising

Reminder advertising

Reinforcement advertising


Project Report on Advertising Effectiveness






Here is the attachment.
Attached Files
File Type: zip Project Report on Advertising Effectiveness.zip (21.7 KB, 42 views)


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